Anytime Fitness Australia to offer Women’s Fitness content to inform members

Collective Media (on behalf of Anytime Fitness Australia and the Collective Wellness Group) and Citrus Media, publishers of Women’s Fitness magazine, have struck a new partnership which will give Anytime Fitness access to Women’s Fitness’ award winning health, fitness and lifestyle content.

Editorial from flagship publication Women’s Fitness will be used to enrich Anytime Fitness’s social media and digital content offerings, while Anytime Fitness in turn will help grow the Women’s Fitness audience by exposing its brand to their 435,000 members.

Introducing the partnership, Collective Media General Manager Andrew Sneddon explains “at Collective Media, we wanted to partner with local publishers with strong international brands, an interest in long term partnerships and an innovative approach to marketing.

“We’ve been working successfully with Men’s Fitness over the last two years and wanted to find the equivalent in the female space - while evaluating the market place, we noted the consistent performance of Women’s Fitness and approached them.”

Women’s Fitness magazine is Australia’s foremost health, fitness and wellness consumer publication for young women and has impressive reach across print, online and social media platforms. Women’s Fitness continues to cement its reputation as the go-to publication for women looking for serious workouts and nutrition advice as part of a holistic approach to health and wellness.

Women’s Fitness Publisher Steve Maidens, added “our partnership with Anytime Fitness aligns perfectly with our ‘Fitness that fits your life’ philosophy and our easy to adopt exercise, nutrition and lifestyle ideas. Women’s Fitness is excited to deliver our unique approach to health and exercise to a new audience of over 435,000 Anytime Fitness members.

“At the same time, we’re extending our relationship into a third year with Men’s Fitness, who are a global brand, published in seven other countries with over 8 million readers worldwide.”

11th May 2016 - ANYTIME FITNESS’ MEDIA SUBSIDIARY CHANGES NAME TO DRIVE FUTURE GROWTH

10th May 2016 - MASSAGE ENVY MARKS INTERNATIONAL EXPANSION WITH AUSTRALIAN LAUNCH

5th November 2015 - ANYTIME FITNESS ANNOUNCES 3,000TH GLOBAL CLUB OPENING

30th June 2014 - ANYTIME FITNESS LAUNCHES FITNESS MEDIA BUSINESS