AlphaFit’s Jamie Montesalvo explains the potential of customised fitness equipment

With branding an essential part of any business model, Jamie Montesalvo, founder and owner of Gold Coast-based equipment manufacturers AlphaFit, believes that the customisation of equipment for elite fitness facilities and gyms promotes loyalty among the fitness community and word of mouth recommendations.

Speaking to Australasian Leisure Management, he explains “with the obsession of social media and sharing most aspects of our lives, having a logo placed perfectly on a product is extremely valuable.” Manufacturing custom equipment since 2012, AlphaFit’s 100% Australian made products allow for a ‘built to order’ process with custom colours and configurations such as height and width of machines tailored to suit all types of clubs and facilities and athletes in any sports.

Montesalvo advises “any type of steel equipment, Rig or Mixed Implement can be created in your preferred colour with logo application of your choice including moulded or layered logos. Nothing is too complex for our team.

“Your logo placement allows you to stand out from the rest and gain authority over your competitors. It is a sophisticated way of communicating brand identity and encouraging engagement amongst your followers.

“This is a generation where the gym selfie is a standard practice in any work out and gyms can ensure their visibility in a picture or video by having tailored equipment and clear logo positioning.

“A strong social media presence builds brand awareness and a dedicated following.”

Click here to contact AlphaFit via their entry in the Australasian Leisure Management Supplier Directory.

Images show AlphaFit's customisation of products for Club Lime, Fitness First and Plus Fitness.