Australasian Leisure Management
Jan 11, 2022

ALFW opening round sees game welcome millionth supporter milestone since 2017

Last weekend’s opening round to the AFL Womens season saw the game reach the milestone of one million fans having attended an AFLW game since the historic lockout between Carlton and Collingwood at Melbourne’s Ikon Park five years ago.

The opening of the competition’s sixth season saw crowd numbers reach a total of 1,007,481 fans while a total of 954,000 viewers tuned in to the broadcasts of Round One – a 3% increase compared to free to air figures in 2021.

In Melbourne, audiences were up 30% compared to Round One of 2021, while in Sydney, audiences were up 21% compared to the same period.

AFL General Manager Women's Football, Nicole Livingstone expressed her thanks to clubs, players and football fans across the country, and thanked broadcast partners - the Seven Network and Foxtel - for their continued support of the game.

Livingstone noted "I want to acknowledge the dedication of everyone in the football community in supporting the 2022 NAB AFL Women's Competition.

"We are delighted in the strong start to the sixth season of AFLW which has seen high ratings, high scores and great attendances across the country at matches during the opening round.

"To see the standard of footy on display in Round One and emerging talent making an immediate impact on the competition is very exciting for football and highlights the continued progression of the NAB AFLW Competition.

"We extend our support to players who sustained injuries and we remain committed to continuing to invest in research and implementing best-practice injury prevention programs to support all players.

"Off the field, it is fantastic to see more people are watching AFLW, more supporters attending matches, and more girls and women pulling on the boots to play Australian Football. To the 20,151 supporters who purchased tickets and attended Round One matches, thank you.

"I also want to thank our broadcast partners, the Seven Network and Foxtel, for their ongoing support and commitment to bringing fans from right across the country closer to the game.

"While COVID-19 continues to impact our community, we will continue to be led by governments and health officials and make changes that best manage the current environment, progresses our season and protects the health and safety of those in our game and the wider community.

"It is important to acknowledge and thank all frontline workers across the country for their tireless work during this ongoing pandemic."

Image: AFL General Manager Women's Football Nicole Livingstone (centre) at the launch of the AFL's 10-year vision to develop the women's game in December 2021. Credit: AFL Media.

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