AEG partners with Pogoseat to facilitate real time seat and VIP upgrades

Leading sports and entertainment presenter, AEG, and mobile upgrade app Pogoseat®, have entered into a new partnership that will provide fans the opportunity to upgrade their seats and purchase one-of-a-kind VIP upgrades at sports and entertainment events at AEG owned and affiliated venues.

The Pogoseat technology will initially be integrated into AXS.com ticketing and the AXS Mobile Ticketing App at select AEG affiliated venues and events, with the potential to grow within AEG Facilities’ global portfolio of world-class venues.

As part of the agreement, AEG will also receive equity securities of Pogoseat®.

Commenting on the global partnership, Pogoseat Chief Executive Owen Evans stated “Pogoseat provides fans with a way to upgrade and customize their live-event experiences.

“The value is inherent for fans, event promoters and venue owners alike.

“The sheer volume of high-demand sporting and entertainment events presented by AEG at AEG-owned or affiliated venues through AXS.com ticketing provides us with an incredible opportunity for growth on a global level.”

Event-goers will be able to use the AXS Mobile App or visit AXS.com to search for available seat upgrades and can see images that show the view from a particular seat before they purchase the upgrade.

Fans can then select the tickets they want to upgrade to, and will then receive a credit for the price of their original seat toward the purchase of the upgraded seats. The credit is based off a competitive pricing structure, which takes into account at what point in the event the upgrade was purchased.

Upon completing an upgrade purchase, the fan can use their digital upgrade tickets to move to their new seats.

In addition to real-time seat upgrades, teams and venues are also able to utilise the upgrade platform to offer fans unique opportunities to purchase VIP experiences. VIP experiences are customisable to each team and/or venue and can range from behind-the-scenes meet-and-greet opportunities to exclusive autographed merchandise and other specially created experiences and items.

AEG Global Partnerships Vice President, Nick Baker added “we have a fan-first approach when it comes to any partnership agreement and the Pogoseat partnership is a perfect example.

“The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better.

“Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide.”

Pogoseat is an enterprise solution for sports teams and live-entertainment venues that enables their fans to upgrade seats and purchase unique VIP experiences before and during events. Pogoseat’s mobile application allows fans to improve their live entertainment experience and provides teams & venues a platform to increase fan engagement, monetize unused inventory and gather data that can be used to enhance the fan experience and sell additional tickets.

AEG is one of the leading sports and entertainment presenters in the world. A wholly owned subsidiary of the Anschutz Company, AEG owns or is affiliated with a collection of companies including over 100 of the world’s top venues including the Staples Centre, Los Angeles, USA; Best Buy Theater, Times Square, New York, USA; the O2 Arena, London, United Kingdom and the Mercedes-Benz Arena, Shanghai, China.

Active in Australia and parts of Asia, AEG Ogden is a joint venture between Australian based interests and AEG.

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