Adventure World wins Pinnacle Award for Customer Service Excellence

Perth theme park Adventure World has received the Australian Institute of Management (AIM) Pinnacle Award for Customer Service Excellence, acknowledging its outstanding results, leadership, and commitment to excellence in customer service.

This latest accolade, presented at Crown Perth, comes immediately off the back of Adventure World being awarded the Training Initiative Award in October for the third year running and thereby qualifying for induction into the Hall of Fame at the AHA – AON Hotel and Hospitality Awards for Excellence.

In a remarkable year, Adventure World were also finalists in the WA Perth Airport Tourism awards and based on Trip Advisor ratings for the past two seasons, has been the highest rated major Theme Park or Water Park in all of Australia*

Welcoming the recognition, Adventure World Chief Executive Mark Shaw stated that it was an honour for the park to be judged as a leader across all industry in Western Australia.

Shaw stated “delivering a consistent and high quality guest service experience is something we are all passionate about at Adventure World.

“We believe the hard working people of WA deserve to be welcomed by warm, attentive and engaging staff every time.

“We generally recruit about one in seven attendees to our auditions and interviews which means we can hand pick the really lovely high energy people, the kind of people who get a kick out of seeing others having a fantastic day out.

“Team members receive approximately 30 hours of training and inductions followed by on the spot coaching. Positive behaviours are rewarded with strong recognition programs.

“We also actively engage and empower every team member to take ownership of our common purpose to ‘create happiness and magical memories’ for our guests.”

The accolades come at a time when the park is preparing to launch its newest attraction, ‘Cirque Extreme!’, a high adrenaline 30 minute show under the big top, with two free show’s daily for guests to enjoy.

Cirque Extreme will commence shows from 18th December through to the end of the summer school holidays.

Work is also quietly progressing in the background on the park’s new $7.5 million ‘Mi3’ attraction which will open next September.

*Based on the percentage of 4 and 5 star reviews benchmarked versus a competitor set of Dreamworld, Movie World, Sea World and Jamberoo Action Park. 

Images: Adventure World team members receive the AIM Pinnacle Award for Customer Service Excellence (top) and a team member helps a young guest apply sunscreen (below).

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