adidas and Les Mills launch innovative new generation training offering

The partnership between adidas and Les Mills has spawned the launch of LES MILLS SHAPES, a new training offering with a focus on building a stronger mind and body for a worldwide community.

Unveiled in Los Angeles, USA at the weekend as part of LES MILLS LIVE L.A. - the biggest event of its 2023 world tour - the new Training offering has been developed as a result of international research across athletes and exercisers in the 16 to 26 year-old age bracket which revealed ‘strength’ training as their top workout type.

The Les Mills research - conducted among 4,000 people across UK, US, China and Germany - also found that 68% said they are more likely to exercise in high-energy training spaces, with 71% of Gen Z exercisers enjoy bodyweight training, 63% practicing Pilates and 57% liking yoga sessions.

Designed to meet the needs of this active generation program, LES MILLS SHAPES, presented with adidas is a strength-focused workout is inspired by Pilates, barre and power yoga.

The program has undergone rigorous testing with the next-gen community by scientific experts, with a study from the University of the Fraser Valley in British Columbia, Canada unearthing key improvements it can have on performance.

In its debut at LES MILLS LIVE L.A., more than 10,000 workouts were delivered over the course of the weekend at LES MILLS LIVE L.A.

The launch, supported by adidas’ innovative training wear - Dropset 2 and the FW23 Strength Collection - was showcased with world-class Les Mills trainers and adidas athletes including Nia Dennis, Giselle Rodriguez and Francheska Martinez.

Complementing the new workout, and as part of adidas’ commitment to training as a sport, the collaboration spotlights its next iteration of high-performance adidas training apparel and footwear - the Dropset 2 and FW23 Strength Collection - the products having been designed to provide optimal fit and performance for this type of training.

Commenting on the launch, Les Mills Group Chief Executive, Clive Ormerod stated “it’s fitting and special to be unveiling the next phase of our collaboration with adidas in LA.

“Acknowledging the changing needs of movers, we’re creating innovative new training programs to meet the expectations of the next generation. We know the best workout is the one you actually do, so this partnership is built to deliver community, fitness, and joy - all the ingredients required for a motivating training experience that Movers will keep coming back to.

“We channelled this sentiment to build LES MILLS SHAPES presented with adidas - a dynamic blend of training styles born from research into what modern Movers expect from their workouts.

LES MILLS SHAPES presented with adidas is being introduced out through the LES MILLS+ Training App and in-gym and will be rolled out in clubs in Australia and Southeast Asia as of October.

The partnership will also offer members of adidas’s free global membership program - adiClub - with generous discounts for LES MILLS+ Training App subscriptions.