O’Brien Group selects MSL POS technologies for AAMI Park

Sports, leisure and hospitality SaaS technology provider MSL Solutions Limited has signed a five-year contract with leading Australasian venue and event management company, O’Brien Group, to provide its modern and flexible point-of-sale (POS) solutions to AAMI Park - Melbourne's rectangular stadium.

The contract will see MSL Solutions Limited (MSL) install over 140 SwiftPOS terminals extending POS capabilities throughout AAMI Park through mobile devices and apps.

The contract will generate a combination of software subscription revenue, hardware, maintenance and support services revenue over the initial five-year term. The hardware and first two year's revenue relating to subscriptions, support and maintenance services is payable upfront, totalling $571, 000, with further recurring revenue to follow in years three to five of the contract.

O’Brien Group as one of Australia and New Zealand’s largest privately owned hospitality, entertainment and leisure company has for over 30 years owned and operated many of Australasia’s premier venues, stadiums and arenas including Suncorp Stadium in Brisbane (52,000 capacity); The Gabba in Brisbane (42,000 capacity); Metricon Stadium in Gold Coast (27,500 capacity) and Eden Park in Auckland (50,000 capacity).

O’Brien Group Australia General Manager, Daniel Smith notes “we undertook an extensive review of the major POS systems that play in the stadium space and received some compelling submissions. In the end, MSL demonstrated an excellent understanding of our venue and our specific needs, with their SwiftPOS platform ticking the greatest number of boxes in terms of what we were looking for.

"Operating a stadium, one of the key areas we want to cover is mitigating the risk of not being able to trade, and the SwiftPOS underlying core architecture really stood out in this regard, with its inbuilt redundancies and ability to operate completely offline, whilst maintaining the key functionality we need on game day.

"MSL’s stadium-centric solutions around patron mobile ordering, Q-Busting, all-in-one POS & payment devices, their Ticketek partnership, and the ability to engage our tenants and sponsors to offer value to them and their members are areas we are very excited to be able to implement with the MSL platform, and we are very much looking forward to rolling out the new system in the coming months.”

Click here to contact MSL Solutions via their entry in the Australasian Leisure Management Supplier Directory.

Images: AAMI Park (top, credit: Visit Melbourne) and SaaS technology provider MSL Solutions Limited announced in February the release of SwiftPOS Version 10 to help venues adapt to the new COVID-19 normal and beyond (below)