Australasian Leisure Management
Feb 6, 2023

400,000 people expected at summer of major headline events at Sydney’s Accor Stadium

Accor Stadium's summer of concerts is underway with an expected 400,000 ticketholders set to see music superstars Red Hot Chili Peppers, Ed Sheeran and Harry Styles in what will be the biggest back-to-back concert crowds in Australia this year. 

With the Red Hot Chili Peppers (with Post Malone) rocking the venue last Thursday and Saturday, a further more than 180,000 people are expected for the two Ed Sheeran shows on 24th and 25th February.

Advising that Accor Stadium is famous for delivering some of the biggest and best stadium concert experiences in Australia, Accor Pacific Chief Executive, Sarah Derry advised “we love giving people special experiences at Accor Stadium. We are thrilled that fans and our loyalty members, along with interstate and international visitors, are able to experience fantastic sporting and entertainment events.

“Accor Stadium is a great demonstration of our support for tourism, sport and entertainment. We are so proud of this partnership, which is an investment in experiences that bring people together, from world-class concerts, to sporting and family events.”

Following the summer concert season, Accor Stadium will host some of the nation’s biggest sporting events, including five key matches of the 2023 FIFA Women’s World Cup.

Derry stated that Accor Stadium complements ALL-Accor Live Limitless, Accor’s award-winning loyalty program, and brings many benefits to members, adding “importantly, Accor Stadium gives us the opportunity to showcase the very best of our loyalty program ALL - Accor Live Limitless by giving loyalty members world-class experiences beyond our hotels.

“We offer members exclusive money-can’t-buy-experiences across Accor Stadium’s events program.

“Together, with our four hotels in Sydney Olympic Park with the Pullman, Novotel and ibis brands, the precinct gives people the best in hospitality and live entertainment.”

Accor opened a Novotel hotel in Sydney’s Darling Harbour 30 years ago and now has more than 400 hotels, resorts and apartments and 18,000 team members in the region.

The group has a long-term commitment to supporting sport, tourism and culture in the Pacific, and partner with the AFLW, AFL, NRL, NSWRL and Netball Australia.

ALL - Accor Live Limitless is a lifestyle loyalty program that goes beyond hotels and offers. It delivers members truly spectacular experiences and rewards. ALL members have the ability to redeem their Reward points for tickets to some of Australia’s most sought-after sporting matches and entertainment and will receive exclusive invitations to redeem Reward points for Limitless Experiences, which include access to the ALL private luxury suite with some of the best views of the field.

Accor brands include SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.

Images: Red Hot Chili Peppers and their fans at Accor Stadium. Courtesy of Accor Stadium.

Related Articles

Ed Sheeran concert attracts biggest ever crowd to Wellington's Sky Stadium
Feb 2, 2023
Demand for tickets sees FIFA Women's World Cup opener moved to Sydney’s Accor Stadium
Jan 31, 2023
Auckland flood event sees Elton John’s Mt Smart Stadium concerts abandoned
Jan 27, 2023
Elton John’s farewell concerts on track to set all-time global touring record
Jan 23, 2023
Accor group launches Health to Wealth white paper
Jan 19, 2023
First strategic partnership developed between Accor and Asset World Corporation
Dec 13, 2022
Celebrity chef Matt Moran named Culinary Ambassador at Sydney’s Accor Stadium and CommBank Stadium and Optus Stadium in Perth
Aug 29, 2022
NRL Grand Final to return to Sydney’s Accor Stadium
Aug 17, 2022
Sydney’s Accor Stadium lights up ahead of State of Origin game 1
Jun 7, 2022
Fans treated to free FC Barcelona Fan Party and Open Training Session at Accor Stadium
May 12, 2022
New ‘Great Southern Screen’ unveiled at Sydney’s Accor Stadium
Mar 14, 2022
Hotel operator Accor signs seven-year naming rights deal for Stadium Australia
Nov 26, 2021
Upcoming NSW Government funding package to include a redeveloped Penrith stadium and a roof for Stadium Australia
Nov 20, 2021
146 Accor hotels in Australia commit to UNESCO sustainability tourism pledge
Mar 15, 2021
ANZ's Stadium Australia sponsorship comes to an end
Dec 14, 2020
NRL Grand Final will see 40,000 fans at Sydney’s ANZ Stadium
Sep 30, 2020
TEG to stage benefit concert for bushfire relief at Sydney's ANZ Stadium
Jan 6, 2020
NSW Government admits no timeline for ANZ Stadium redevelopment
Jun 24, 2019
Sydney's ANZ Stadium passes 20 years of operations
Mar 6, 2019
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.