Australasian Leisure Management
Dec 14, 2020

ANZ's Stadium Australia sponsorship comes to an end

By Nigel Benton

The ANZ Bank’s naming rights sponsorship of Sydney’s Stadium Australia, the venue for the opening and closing ceremonies of the 2000 Olympic Games, has come to an end.

Known as ANZ Stadium since 2008, and Telstra Stadium from 2002 to 2007, the venue has now transitioned back to its original name, Stadium Australia.

ANZ Bank first announced its naming rights deal in December 2017, following the Diversified Infrastructure Trust, an investment trust owned by ANZ subsidiary the Infrastructure Capital Group Ltd (ICG), having acquired the venue in April of that year.

Reported to be worth around $31.5 million over seven years, the deal was renewed in 2014 and again in 2017.

ICG then sold the venue to the NSW Government in its entirety as of 1st July 2016.

The venue is unlikely to remain as Stadium Australia, with Australasian Leisure Management being advised by a spokesperson for the venue that we “will go to market for a new sponsor on the recovery side of the pandemic”.

Built to host the 2000 Sydney Olympics, the first sporting event held at the venue was on 6th March 1999 when a then-record rugby league football crowd of 104,583 watched the NRL first round double-header, featuring Newcastle v Manly and Parramatta v St George Illawarra Dragons.

Image: Stadium Australia hosting Adele in 2017.

Related Articles

NSW Government to fund business cases for redevelopment of Sydney's Brookvale Oval and Penrith Stadium
Dec 14, 2020
Appointments announced for Venues NSW Board
Nov 16, 2020
Forsyth Barr Stadium extends naming rights sponsorship for 10 years
Nov 1, 2020
NRL Grand Final will see 40,000 fans at Sydney’s ANZ Stadium
Sep 30, 2020
NSW Government to allow crowd numbers to double at sporting venues
Sep 17, 2020
VenuesLive flags permanent employment opportunities at ANZ, Bankwest and Optus Stadiums
Jul 21, 2020
WISE thanked for eliminating 300,000 single use plastic cups from landfill during FIRE FIGHT concert
Jun 26, 2020
NSW Government announces merger of SCG Trust and Venues NSW
Jun 23, 2020
NSW Government abandons plans for redevelopment of Sydney's ANZ Stadium
May 31, 2020
Etihad Airways takes on naming rights for new Abu Dhabi entertainment venue
Jan 9, 2020
Global stars to feature in Football for Fires exhibition match at Sydney's ANZ Stadium
Jan 8, 2020
Naming Rights secured for new North Queensland Stadium
Dec 12, 2019
Nissan secures naming rights partner for Queensland State Netball Centre
Oct 25, 2019
Designs revealed for new 70,000 capacity ANZ Stadium
Sep 25, 2019
NSW Government announces design competition to transform surroundings of Sydney’s ANZ Stadium
Sep 15, 2019
Wellington Regional Stadium Trust reveals naming rights deal with the Sky Network
Aug 21, 2019
Venues NSW Chair issued warning over viability of Sydney stadium redevelopments
Apr 29, 2018
ANZ Stadium looks back on hosting of 57 events in 2017
Jan 12, 2018
1.1 million fans attend ANZ Stadium events in 2017
Jul 23, 2017
NSW Government announces new board for ANZ Stadium
Jun 30, 2016
NSW Government buys back ANZ Stadium
Jun 16, 2016
ANZ Stadium operator to manage new Perth Stadium
Feb 8, 2016
ANZ Stadium marks 15th anniversary of Sydney 2000 Olympics
Sep 15, 2015
ANZ Stadium due to break highest annual event attendances since the 2000 Olympics
Aug 9, 2015
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.