3D technology showcases the Great Barrier Reef

People wanting to travel to the Great Barrier Reef will get a three-dimensional look at the Reef sites they can visit with an innovative augmented reality brochure launched by Cairns operator Passions of Paradise.

Passions of Paradise Chief Executive Scotty Garden said the technology had been developed by Cairns Creatives to provide an interactive experience for potential customers that travel agents could use at tour desks.

Garden explains “a free smartphone app is used to trigger a video overlay of the brochure images making them come alive to reveal the marine life at several of the sites the Passions of Paradise catamaran visits.

“A 3D model of the 25 metre high-performance Passions catamaran can be explored and there will be insider tips on enjoying the Great Barrier Reef.

“We are also using the technology on our business cards so clients can see a 3D image of a turtle when they look at our contact details.”

Cairns Creatives owner Ben Lewis developed the app and the three-dimensional modelling while designing the brochure for Passions of Paradise.

A keen diver, the graphic designer wanted to use the wow factor of the Great Barrier Reef as a selling tool for travel agents.

Lewis advised “I like playing with new technologies, animation and underwater videos so the three came together when I was wondering how to make the Passions brochure more useful for people deciding which Reef trip to take.

“Users download the Passions AR app from the App Store to enhance the brochures and business card content which is then displayed as 3D models on iOS devices, appearing to sit directly on the printed content.

“I am currently developing the Android version so all smart phone users can interact with the brochures.”

Garden said the brochures would be distributed in Tropical North Queensland from 1st April and would be launched at the Australian Tourism Exchange in Adelaide on 15th April. 

Passions of Paradise visits two unique outer Great Barrier Reef sites daily where passengers can dive and snorkel with diverse marine life in coral gardens before sailing back to Cairns.

Image: A new app turns the Passions of Paradise brochures into a 3D image. 

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