24/7 Software enhances event operations for Sidney Myer Music Bowl

The implementation of cloud-based venue operations and safety management platform, 24/7 Software, is enhancing operations for the Arts Centre Melbourne’s iconic Sidney Myer Music Bowl through improved event communications, workforce management, incident responses, and guest experience across its events.  

As one of Australia's premier outdoor venues, Sidney Myer Music Bowl hosts a diverse range of events, from large-scale concerts to cultural festivals and recognised the need for a robust system to manage the increasing complexity and scale of its operations.

By implementing 24/7 Software's comprehensive platform, the venue has achieved a significant increase in recorded incidents and tasks managed, reflecting a more proactive and organised approach to event management.

Since deployment, Sidney Myer Music Bowl has significantly improved its ability to track, manage, and resolve incidents and tasks, creating a safer and more seamless experience for staff, performers, and patrons.

Optimising Event Management for a World-Class Venue
The introduction of 24/7 Software has allowed Sidney Myer Music Bowl to transform its incident logging and management, task automation, and operational communication – ensuring that event day operations run more efficiently than ever before.

Martin Pound, Head of Sidney Myer Music Bowl at Arts Centre Melbourne noted “implementing 24/7 Software has resulted in significant improvements and efficiencies to how we manage events. We’ve seen greater visibility of the number of incidents and tasks logged, and this has allowed us to resolve them in real time, which has helped us provide a safer and more efficient environment for all".

The software’s customisation and mobile-friendly features allow frontline staff to report and manage issues instantly, reducing reliance on outdated systems while enhancing visibility across the venue.

With streamlined workflows, teams can respond faster to incidents, track communication in real time, allocate resources efficiently, and maintain a world-class guest experience.

Setting a New Standard for Operational Excellence
Sidney Myer Music Bowl is the latest major venue to implement 24/7 Software in Victoria, joining other global event spaces, including Melbourne & Olympic Parks (M&OP), MCG/MCC, Marvel Stadium and the State Sports Centre Trust.

Shane Armstrong, Senior Director APAC at 24/7 Software added "we are proud to support Sidney Myer Music Bowl in its mission to provide exceptional event experiences. Our software has helped leading venues worldwide improve efficiency, safety, and guest satisfaction, and we’re excited to see these benefits at Sidney Myer Music Bowl."

Through automated workflows, live dashboards, and seamless communication, the software provides venue teams with data-driven insights to optimise performance across events.

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Image. Sidney Myer Music Bowl Credit: Melbourne Symphony Orchestra