Yass Valley focusses on attracting the tourist dollar
Yass Valley, in the Southern Tablelands of NSW, is aiming to attract visitors to the region with the launch of the Visit Yass Valley marketing campaign.
Introducing the campaign, Yass Valley Mayor Rowena Abbey explains "tourism has always been an important contributor to the Yass Valley economy. Attracting visitors to the region supports the community and the livelihoods of the families and communities that call Yass Valley home.
"We'd like to encourage visitors travelling between Sydney and Melbourne to stop off and explore inland NSW and the depth of what we have to offer here, the new campaign is also a great opportunity to lure more Canberrans over the border to discover what's on offer on their own doorstep."
Visitor experiences on offer in Yass Valley include gourmet food producers; world-class wineries; artisans and makers with products such as The Poachers Way and Southern Harvest; nature-based activities; heritage with the Gold Trails; and festivals and events - all within the quaint towns and villages of Yass Valley.
These experiences will all be highlighted and promoted as part of the new tourism marketing campaign, according to Yass Valley Council's Tourism Manager, Sean Haylan.
Haylan adds "the campaign will include a newly branded website, new visitor's guide and new digital marketing activities that will inspire, motivate and convert lookers into bookers, this is more than just a makeover for our tourism marketing, it's introducing a whole new point of view from which to tell our story.
"The modern traveller is smart, digitally connected and willing to share their ideas and opinions openly. We want a positive experience in Yass Valley to be the next thing on their list to share, talk about and enjoy."
Launched today (Thursday 18th July), the campaign activity runs from June through to December and is supported by the NSW Government's tourism and major events agency, Destination NSW through the Regional Tourism Partnership Program.
Related Articles
Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.
Mailed to you six times a year, for an annual subscription from just $99.
Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.