World Taekwondo Federation changes name as a result of 'negative connotations'
The World Taekwondo Federation (WTF) has changed its name to World Taekwondo because of the "negative connotations" associated with its acronym.
The organisation, which had used the previous name since it was established in 1973, felt that in the "digital age" the slang of the old abbreviation was "unrelated to our organisation and so it was important that we rebranded to better engage with our fans".
The change was made before the start of the 2017 World Taekwondo Championships in Muju, South Korea.
World Taekwondo President Choue Chung-won explained "World Taekwondo is distinctive and simple to understand and reinforces the global nature of our sport.
"Our vision is taekwondo for all and as World Taekwondo we are confident we can build on our success to date and achieve that vision."
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