World Masters Games 2017 appoints official apparel and merchandise partner

Fast growing global performance compression and sports apparel brand Project Clothing has been appointed to provide the range of official clothing and merchandise for World Masters Games 2017.

World Masters Games 2017 Local Organising Committee Chief Executive Jennah Wootten says official clothing and merchandise has been popular at past Games in Sydney and Torino and gives participants a way of taking event memories home with them.

 Wootten explained “25,000 athletes and more than 3,000 supporters will be in Auckland for the Games and we know shopping for clothing, merchandise and memorabilia will be high on their to-do list.

"Sales of merchandise is also an important revenue stream for the Games and helps us to deliver a world class event."

Project Clothing will develop a comprehensive range of branded gear and other goods to be purchased in the lead up to and during Games time. This will include custom designed team wear, training and competition sportswear for athletes, supporters’ apparel and a full range of WMG2017 collectible merchandise.

The initial range of clothing and merchandise will be available to athletes and supporters when the WMG2017 registration system goes live in mid-February 2016.

Project Clothing Founding Director, Graeme Clarke, says the opportunity to provide all official WMG2017 uniforms, merchandise and the greater retail experience for athletes across 28 sports, their supporters and the more than 4,000 Games volunteers provides an exciting challenge.

Clarke comments “from sharply designed training and competition apparel to event backpacks and quality WMG2017 memorabilia, we’re already well underway for this month’s official online registration kickoff.

 “We can’t wait to take sports mad Auckland by storm in April 2017 – bring on 10 days of stunning contest, newly crowned champions and, of course, plenty of sharp looking participants, volunteers and spectators.”

 Since its inception, Project Clothing has designed, engineered and delivered world class apparel to a vast portfolio of teams and individuals across the world including Volleyball Australia, Triathlon Canada, AFL Europe, Archery Australia and Athletics ACT.

Games participants will be able to check out the initial range of apparel and merchandise from mid-February through www.worldmastersgames2017.co.nz

Click here to contact Project Clothing.

2nd April 2015 - WORLD MASTERS GAMES 2017 SUPPORTS UN SPORTS INITIATIVE

20th May 2015 - RESEARCH TO EXPLORE TRENDS IN FEMALE CONSUMERS’ PURCHASING OF ACTIVE WEAR