Walltopia highlights potential role active entertainment can play in transforming retail complexes

Leading climbing wall and active entertainment manufacturer, Walltopia, has highlighted the potential role active entertainment plays within retail complexes – helping shopping centres adjust to the needs of customers and improve the personalised experience they offer.

Walltopia questions whether cinemas are still one of the main attractions in shopping centres, bearing in mind that the way people shop has changed. The transformation of the retail complex into an entertainment hub gives a key role to active entertainment facilities.

Walltopia describe active entertainment as an activity that engages people physically and mentally. With Walltopia being one of the companies that provide the biggest variety of designs and products in this industry, they can modify active entertainment zones to the needs of clients, designing the zones as individual attractions or as a combination of attractions.

Installed in a shopping centre, Walltopia products can not only improve the experience for consumers, but also transform the way the space is organised, making it more modern and engaging. Every shopping centre has an open area that is usually dedicated to decorations and attractions with the intention to set a mood. These can be replaced by Walltopia’s special designs to create an even more enthralling visual experience.  

Walltopia design facilities to be cost-efficient and easy to run. One of their products, Fun Walls comes in many different designs and its main target audience is children. This harnessed attraction usually requires more staff because it allows children to climb relatively high up. Walltopia also produce unharnessed attractions, which usually do not require more than one person to operate them, because they are designed in a very safe way. These include Cloud Climb, Adventure Trail and Walltopia Caves.

Walltopia offer clients attractions constructed from low maintenance materials to be more cost effective.

Adding an active entertainment facility as a core attraction in retail complexes provides a new experience for people. It is the next step to making a connection with consumers, building a long-lasting and loyal relationship with them.

Click here to contact Walltopia via their entry in the Australasian Leisure Management Supplier Directory.