Virgin Active's new Bangkok club taps into high-end fitness market

The recent opening of Virgin Active’s latest South East Asian health club in Central Festival EastVille is delivering eastern Bangkok residents with a premium fitness experience.

Across a total floor space of 4,200 metre² across four floors, the club offers members a wide range of facilities and an extensive group exercise program of over 200 classes each week, to cater to the different health and fitness needs of its members.

The club has one whole floor dedicated to strength and functional training and another for its two high energy studios, which can be made into one larger studio measuring over 300 metre² in size.

Christian Mason, Managing Director, South East Asia, Virgin Active, commented that the success of its first four clubs in Bangkok shows that the brand is creating an unrivalled health and fitness club offering, both in Thailand and other parts of South East Asia.

Mason explained “the opening of Virgin Active EastVille is in line with our previously announced plans to accelerate our growth and presence in South East Asia, with an investment of 5 billion Thai Baht (US$125 million) to open another five more clubs within the next 12 months.”

Virgin Active EastVille is Virgin Active’s fifth club in Thailand, following the success of its four other clubs located at Empire Tower, EmQuartier, Westgate and Siam Discovery.”

Mason, who is also working on Virgin Active's expansion in Singapore, added “there are many opportunities to open top-end gyms in the Asian market, and Virgin Active specialises in capitalizing and changing the physical activity market in the region.”

With popular group exercise classes including Zuu, Pulse powered by Clubbercise® and Zumba™, the Eastville club is the first Virgin Active in the region to offer Active Crew, a dedicated health and fitness program for children aged between seven to 15 years.

Equipment for the children’s fitness space as well as othe specialist areas in the facility was supplied by Australian-based EYE Fitness and includes a tWALL Interactive Fitness Touch Wall, Patch Fitness Obstacle Course, EyePlay Interactive Projection, 3 Kick Reaction Trainer, iDANCE Active Exergaming, Throwdown Fitness Rig, Stroops Performance Resistance Bands, freeFORM Boards and Custom Design Rephouse Flooring.

Images (from top): Group exercise participants, the entry and the spin room at the new club.

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