Fitness First opens exclusive Gravity club in Singapore

The Fitness First Group has opened the first club of its exclusive new Gravity brand in Singapore.

Opened earlier this month , the US$7.3 million club sits at the top of the new CapitaGreen Tower in the Singapore Central Business District, offering “spectacular” views of the city's Marina Bay and surrounding areas of the Singapore CBD.

With a joining fee in the region of US$2,287 and membership costing US$457  per month, the invitation-only club is targeted squarely at the wealthy and high-powered business executives.

The development marks the latest chapter in Fitness First Group’s quest to move the brand up-market and diversify from mainstream gyms into new concepts that can be scaled up around the world.

The Singapore club’s gym has a strong focus on personal training, with membership packages offering numerous 1:1 sessions and physiological analysis. In addition to top-of-the-range equipment, there is an outdoor deck for a variety of al fresco workouts. Also on site is an outdoor pool, a spa offering a wide range of treatments and a 600 metre² restaurant called Artemis - scheduled to open in October.

Gravity will champion holistic healthcare, with a range of visiting health practitioners offering specialist treatments such as personalised nutrition programs, custom-made vitamin supplementation and a number of alternative therapies. A digital healthcare app has been developed to help members track their progress and schedule appointments for health treatments. The app also creates a closed community network exclusively for members.

Introducing the club, Fitness First Asia Chief Executive Simon Flint stated "cConceived with the needs of business executives and individuals of discerning taste in mind, Gravity is a new category of health club that aims to enable these busy executives to embrace the luxury of health and wellness.

“Gravity will set new standards in fitness management in Asia and serve as an hub for innovation leading the evolution of new products and services across the Fitness First Group.”

Globally, Fitness First has seen new Chief Executive Oren Peleg take over from Andrew Cosslett.

Cosslett, who had served as the company’s Chief Executive since June 2012, has assumed the role of Chairman of Fitness First's Board.

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