Village Roadshow Theme Parks announces naming rights partnership with Gold Coast Marathon

The Gold Coast Marathon has secured a naming rights sponsorship with Village Roadshow Theme Parks signing a three-year agreement with the leading annual race.

Village Roadshow Theme Parks Chief Executive Clark Kirby said the company was proud to align with the IAAF gold label event, advising “we are excited to partner with the Gold Coast Marathon as the naming rights’ sponsor and we’re looking forward to the amazing opportunities to showcase our theme park experiences through the partnership.”

“Similar to our theme parks, the Gold Coast Marathon is such an iconic part of the city and I believe that with the great synergy between the brands, together we can offer a truly world-class event for all involved.”

Figures released earlier this week showed the Gold Coast Marathon pumped a record $32.5 million into the economy this year, generating more than 115,000 visitor nights.

Events Management Queensland Chairman Paul Donovan is confident the partnership will open new opportunities for the event and boost already continuing growth and visitor interest.

Donovan added “over the last decade, the Gold Coast Marathon has been on a growth trajectory and with an additional $3 million in visitor spending recorded this year alone, we are committed to ensuring the event reaches new heights.

“We are excited about this sponsorship, because in addition to providing an investment into the event, it will showcase the importance of the Gold Coast Marathon to our city and we hope other businesses will join us on the latest journey on which we are embarking.

“The Gold Coast is famous for being a world-class holiday destination and with the marathon attracting 46,000 visitors to the region this year, it makes sense for us to partner with a sponsor that brings another key tourism drawcard to the Gold Coast - our theme parks.”

The Gold Coast Marathon is the first in Australia to hold an IAAF Road Race Gold Label and welcomes 28,000 participants in eight races over two days.

Village Roadshow Theme Parks operates Warner Bros. Movie World, Sea World, Wet'n'Wild, Paradise Country, Australian Outback Spectacular, Sea World Resort & Water Park and Topgolf.

The Gold Coast Marathon is organised by Events Management Queensland, a wholly-owned subsidiary of Tourism and Events Queensland.

The 42nd Gold Coast Marathon will be held on 4th and 5th July 2020.