URBNSURF expands long-term partnership with Rip Curl

URBNSURF has expanded its long-term partnership with Rip Curl - naming the surfing company as its official retail partner. The partnership has been in place since the opening of URBNSURF Melbourne in 2020.

Scheduled to open in Autumn, 2024, URBNSURF Sydney will be the second surf park development for URBNSURF Group. The announcement of Rip Curl as the exclusive retail partner will allow URBNSURF guests further access to Rip Curl market leading apparel and technical equipment. Rip Curl is already the official wetsuit supplier of URBNSURF and the retail partnership will allow URBNSURF to more deeply integrate Rip Curl’s 50yrs of product development into the customer experience.

Damon Tudor, URBNSURF Chief Executive enthused "partnering with Rip Curl as the official retail partner for URBNSURF Sydney aligns seamlessly with our dedication to providing all guests and surfers with the best equipment and an authentic experience. We are excited to contribute to the vibrant surf culture in Sydney and look forward to sharing the stoke with surfers of all levels."

Rip Curl and URBNSURF’s partnership also includes exclusive wetsuit supply for URBNSURF’s surf rental and continued collaboration on events and activations that add value to the customer experience.

Rip Curl partnered with URBNSURF to present the first World Surf League Regional Qualifying event in a wave pool, the Rip Curl Pro URBNSURF in 2022. The brand will again be a presenting partner of the upcoming World Surf League QS3000 event being held at URBNSURF Melbourne in February 2024.

In addition to this expanded partnership, the brand also announced its first product collaboration - the Rip Curl x URBNSURF boardshort. The boardshort features cutting-edge chlorine-resistant technology, ensuring durability and performance in all pool environments. Created with innovative technology to offer mechanical stretch and hydrophobic quick dry, the groundbreaking collaboration has been designed with surfers in mind.

Brooke Farris, Chief Executive of Rip Curl added “Wave Pool technology is a new frontier and our continued partnership with URBNSURF sees us remain at the forefront of innovation in surfing. Surf Parks offer a new challenge in our quest to continue creating innovative and functional products that meet the needs of our surfers in all environments. The purpose-built chlorine friendly boardshort is a great example of this and our dedicated retail facility will further enable us to better serve our consumers in all types of water.”

The URBNSURF x Rip Curl boardshort is now available for purchase at URBNSURF's retail outlets and Rip Curl stores, offering surf enthusiasts a stylish and high-performance piece of gear designed for the ultimate wave-riding experience. The boardshorts feature a 19” outseam, side panels, a back pocket and are chlorine friendly. Retailing at $79.99 AU (sizes 28-40). URBNSURF and Rip Curl are working together on exciting innovations to enhance the customer experience at wave pools.