Universal Studios Singapore's Madagascar ride up best new park attraction award

Madagascar: A Crate Adventure, the Universal Studios Singapore water ride, has been nominated as Best New Park Attraction of 2011.
The first attraction in the world based on the DreamWorks Animation (DWA) film franchise, is one of five attractions vying for the About.com 2012 Readers' Choice Award, which honours the best new achievements for theme parks, amusement parks and waterparks. Theme park fans can visit the About.com website and vote once per day up until 21st March. Winners will be announced on Friday 30th March.
Brent Young, creative director on the project and Chief Creative Officer for Super 78 Studios which produced the media for the ride in partnership with DWA, explains "this is award in many ways compares to the People's Choice Award for the theme park industry, and it is indeed an honor to be nominated.
"Madagascar is in a bit of an under-dog position because it's based in Singapore (other nominees are in North America), but we're hoping that fans of the DreamWorks franchise and the good people of Singapore will get out the vote."
The nine-minute Madagascar indoor flume ride transports guests into the world of Alex the Lion, Marty the Zebra, Melman the Giraffe and Gloria the Hippo using a range of special effects including that immerse them convincingly into the story and the experience.
Other nominees for Best New Park Attraction include Barnstormer at Dollywood, Disney's Little Mermaid ï¾ Ariel's Undersea Adventure, SkyScreamer at Six Flags St. Louis, and Disney's Star Tours: The Adventure Continues.
2012 marks the second year of the About.com Readers Choice Awards, which is the only program that focuses exclusively on theme park achievements in the past year.

http://themeparks.about.com/b/2012/02/22/readers-choice-awards-best-theme-park-attraction-2011.htm