UAE theme park developer claims Dubai attractions will challenge Florida

A senior executive from the firm building the world's largest indoor theme park says that Dubai may soon be as famous for such attractions as the global theme park epicentre of Florida.

Adam Page, Group Marketing Vice President, at IMG Group - the firm behind the huge IMG Worlds of Adventure project in Dubailand's City of Arabia district - has said the city could soon draw thrillseekers from around the world to try its growing inventory of roller coasters and water parks.

Work is well advanced on the new indoor theme park which, when it opens next year, will be home to rides designed around themes including Marvel comic superheroes and kids cartoon favourite Ben10.

Page sees that the attractions marks the start of Dubai developing into a global theme park and attractions centre, stating "I genuinely believe once we have this open and a couple of more entities as well, (Dubai) will be regarded as a theme park capital.

"At the moment you have Florida, and then Singapore."

The new park will be split into four distinct zones including a Marvel zone, a zone based on characters from Cartoon Network and a 'Lost Valley- Dinosaur Adventure' zone.

Set to open in 2014, Page adds "we are looking at mid-next year for a soft opening and official opening towards the end of the year."

Several rides and attractions are currently being put together off site, to be shipped in when the huge structure that will hold them is complete.

Once complete, the park is designed to serve up to 20,000 people a day and it is expected to play a key role in attracting more visitors to Dubai in the summer - its air-conditioned activities being impervious to the season's sweltering temperatures.

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