TURFBREED acquisition aims to deliver positive change to turf industry

Leading agribusiness TURFBREED Pty Ltd has announced the acquisition of the renowned turf division of Ozbreed Pty Ltd.

Commenting on the acquisition, TURFBREED Managing Director Steve Burt advised “Ozbreed had created a solid platform from which to build on; our business has developed and acquired an impressive portfolio of turf brands that are well known throughout Australia.

“(We are) TURFBREED was pleased to be entering an industry which was enjoying solid growth.”

Following the acquisition, TURFBREED will initially be meeting all turf growers and industry personnel to identify ideas and opportunities, with Burt adding “our aim is to promote (the grower’s) growth.”

Ozbreed owner, Todd Layt welcomed TURFBREED to the turf industry adding “they are a professional group of agribusiness people who are keen to take the company to the next level. TURFBREED’s passionate growers will have access to new turf genetics as well as our existing impressive portfolio of brands.”

While exiting the turf business Sydney-based Ozbreed, will continue to manage its existing range of native plants, and carry-on investing in research and development.

TURFBREED’s aim is to focus on building demand for the varieties it owns and, ensuring it can increase the number of customers to its growers’ businesses.

Burt continued “this demand and growth will stem from TURFBREED’s marketing programs for the existing lawn varieties and by continuing to research new genetics that we believe can build a sustainable, profitable business for our growers.”

TURFBREED business development officers Ann McKeon, a horticulturalist, and Andrew Gill, an agronomist, both have 30 years each experience and will liaise with growers, retailers, specifiers and industry bodies to continue to promote and grow the established brands.

Effective from Monday 13th November, 2017, the Ozbreed Turf Division becomes TURFBREED and all past and future rights and obligations held under existing agreements with Ozbreed are transferred to TURFBREED.

For more information go www.turfbreed.com.au

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