Trade mission launched to showcase Victorian Sports Industry

The Victorian Government has today launched a major trade mission in its continued pursuit for a bigger share of the $US300 billion Chinese sports industry. The mission will showcase Victoria’s sports industry and lifestyle offering to China-based partners and potential investors.

Victorian Minister for Jobs, Innovation and Trade Martin Pakula announced the major trade mission at the AFL 2019 China Game launch, set to take place on 2nd June in Shanghai between St Kilda and Port Adelaide.

With the global sports industry valued at more than $1 trillion per annum and growing faster than global GDP, Victoria’s globally competitive companies are well placed to meet the demands of the booming sector.

A five-year national plan is underway in China to build thousands of new sporting facilities and to develop innovative sports technologies.

China’s fast-growing sports sector, which is tipped to reach more than $800 billion by 2025, presents real opportunities for Victorian expertise and capability in all stages of the major sporting event life cycle.

Minister Pakula noted “I’m thrilled to be one of the 11,000 fans expected in Shanghai to watch the Saints take on Port, and look forward to showcasing Victoria’s sporting capabilities to China as part of the trade mission.”