Tourism technology transformation defined at FITUR 2025
100 pioneering companies in tourism booking management technology from around the world will be attending the International Tourism Trade Fair - FITUR 2025 - organised by IFEMA MADRID from 22nd to 26th January.
This event will unveil key technological trends that are redefining how travellers search, decide, book, and review their experiences. Following a record 23% growth in 2024, Travel Technology 2025 is expanding by nearly 10%, surpassing 100 exhibiting companies.
In a world of constant transformation, the tourism industry has embraced technology as its greatest ally. Booking management, a critical component of customer experience, is one area undergoing significant revolution. Driven by technological innovation, current trends not only optimise operational efficiency but also reshape how people plan their journeys.
Located in Hall 8, companies from countries including Spain, Italy, France, the Netherlands, the UK, Germany, the US, Brazil, Singapore, and Morocco, among others, will present cutting-edge solutions to the global tourism market. These include software solutions, online booking platforms, blockchain technology for secure and transparent management, price managers, innovative payment systems, virtual and augmented reality to inspire travel decisions, and AI-powered voice assistants for personalized service.
These technologies help tourism businesses achieve their goals, enhance efficiency by automating and centralising operations and administrative tasks, and save time and costs.
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