Tourism Benefits from Online Coupons Boom

Travellers paying full price for services at their destination city could very well be a thing of the past thanks to a new internet phenomenon thatâs hit Australian shores â a daily deal offered in each city via online coupons.
Beginning in the USA, the online coupon industry has been dubbed as âthe most successful internet concept since YouTube�? and is estimated to be worth billions of dollars.
In Australia, hundreds of thousands of Australians have been paying as little as 10% for dining, accommodation, spa and beauty treatments, fitness and adventure sports in every major city. âJump On Itâ is one of the major players, and since it launched in April this year, it has sold tens of thousands of coupons and saved Australians more than $2 million.
Jump On It has offered deals such as a $150 weekend away in the Blue Mountains and day tours of the Great Ocean Road for $40 (500 coupons of the latter sold in one day). And thanks to social networks such as Facebook and Twitter, this coupon phenomenon is spreading like wildfire among consumers. JumpOnIt.com has developed a following of 450,000 on Facebook since April this year â twice as many fans as the massively popular MasterChef page.
So positive is the outlook for Australiaâs uptake of online coupons that Jump On It has received $1.3 million in funding from a consortium of internet investors led by the well-known Roger Allen (of Allen & Buckeridge).
Jump On It Chief Executive Colin Fabig explains âAustralian travellers are savvy spenders. And they love to try new places, experiences and products. Jump On It brings them the best of their destination city at the absolute best price â including those insider secrets usually only available to those âin the knowâ. It allows travellers to plan ahead and stock up on great deals in preparation for a trip at Australian destinations. They can have a great time out and about but still come home with cash in their pockets.�?

How it works

Jump On It works by negotiating âbelow costâ deals with merchants for coveted experiences in major cities. From day spas and accommodation to fine dining, to water sports, Jump On It offers one highly discounted and exclusive deal in each city. Buyers have only 24 hours to secure the discounts. Coupons are bought online individually, but a minimum number of people need to âjump on itâ to activate the deal. Buyers are charged on their credit cards and emailed their coupons the next day.

How Aussies are catching on

Jump On Itâs popularity can largely be attributed to social networks. For instance, before being established, it developed a âtribeâ through Facebook to offer merchants a large and exclusive sales avenue, and to ensure its âdealsâ spread virally. Its âI Loveâ Sydney, Melbourne, Brisbane, Adelaide and Perth fan pages have now become the largest in Australia, at over 450,000 fans and up to 2000 comments a day.

Making high-profile services affordable for everyone

Jump On It has sold tens of thousands of coupons since it launched. Many of its deals have exceeded 500 sales. Since it launched, it has attracted merchants and deals the likes of:

⢠58% off Hoyts. Sold out at 5000 coupons in one day.

⢠58% off pampering treatments at Sheraton on the Park. 496 coupons sold in one day.

⢠57% off massages at Bondiâs Swiss-Grand Hotel. Sold out at 500 coupons.

⢠67% off weekend away at Moonlight View Retreat, Blue Mountains.

⢠61% off award-winning Japanese bar, Zushi. Sold out at 100 coupons in 1 hour.

⢠50% off Whale watching cruise in Sydney. 350 coupons sold.

⢠55% off The Rum Diaries in Bondi. Sold out at 500 coupons in one day.

⢠53% off Guzman y Gomez. More than 300 coupons sold in one day.

⢠50% off Sydneyâs finest bistro restaurant, Bistro Lilly;

⢠60% off Great Ocean Road day tour. 500 coupons sold in one day.

⢠64% off adventure rides on Sydney Harbour,

http://www.JumpOnIt.com