Australasian Leisure Management
Apr 25, 2020

Ticketmaster to honour refunds to all cancelled or postponed shows and events

With the impact of the Coronavirus pandemic causing the cancellation or postponement of thousands of live shows around the world, ticketing company Ticketmaster has made an announcement assuring that it will honour all refunds to fans.

In a message released this week on the Ticketmaster website, it posted in-full a letter from Ticketmaster President Jared Smith to US Congressman Bill Pascrell and Congresswoman Katie Porter, addressing their concerns on the matter.

The letter reads:

"I am responding to your letter dated April 16, 2020 in my role as the global head of Ticketmaster. First, I would like you to know that we share your concerns for our customers and all Americans in distress at this time.

As the entire world continues to navigate the impact of COVID-19, tens of thousands of live events around the globe have been cancelled or are being rescheduled. Fans are understandably frustrated and confused.

Let me start by assuring you that Ticketmaster, with the support of our clients, intends to honour our longstanding practice of allowing refunds on cancelled or postponed shows.

Ticketmaster is a platform that allows event organisers to sell their tickets directly to consumers. Our business practice is to send money to event organisers on a weekly basis as tickets are sold. For the 30,000 events that have already been postponed or cancelled as a result of COVID-19, we have already sent more than $2 billion to event organizers, making it impossible to issue refunds to fans before recouping sales receipts from the organisers, as we’ve done in the past.

To be clear, Ticketmaster intends to refund as many tickets as possible in as timely a fashion as is feasible. We are working every day towards that goal.

That said, some context may be helpful. As of March 1, there were over 55,000 events on our systems scheduled to take place between March 1 and the end of 2020. As noted, most of those events have already been impacted in some way by government-mandated, and vitally necessary, restrictions on large public gatherings. We fully anticipate more events will be impacted in the weeks and months ahead.

Of those 30,000 events already impacted, over 12,000 have already been cancelled and we are actively issuing refunds to every one of the purchasers of those events. Roughly 5,000 events have already been rescheduled, and organisers have authorised us to issue refunds to consumers who request them.

Of the remaining 14,000 events - which include sports, concerts and Broadway shows - promoters are actively working through rescheduling options, which is an incredibly complex task at present given the diminished line of sight into the future as well as the uncertainty around when large gatherings may resume. As those events either land new dates or are cancelled, we will work quickly with the event organizers to authorise refunds on those events as well.

Let me reiterate: neither our clients, nor Ticketmaster, intend to withhold refunds on postponed shows. In fact, as of today, both Live Nation Entertainment and AEG Live, two of our largest event organizers, have announced they will begin to provide refunds, on a rolling basis, for all events impacted by COVID-19.

The industry has come together to navigate this unprecedented time. We know fans are eager to return to live events, and collectively share in experiences with their favourite artists, athletes and actors. We need time to manage through so we are all in a position for that to become a reality, and we look forward to the day when we can come together again."

Image courtesy of Ticketmaster.

Related Articles

Collapse of events sector wipes $35 billion from Australia's economy
Apr 24, 2020
LPA believes funding still not enough to prevent decimation of live performance industry
Apr 3, 2020
LPA seeks targeted financial stimulus for live performance industry
Mar 23, 2020
Arts Ministers meeting fails to deliver support package as Australia faces 'devastating cultural recession'
Mar 19, 2020
LPA calls for $850 million live performance support and stimulus package
Mar 17, 2020
AFL and Ticketmaster move to scrap ticket booking fees at Melbourne’s Marvel Stadium
Feb 14, 2020
Ticketmaster expands Asian operations in Taiwan and Singapore
Feb 12, 2020
Live Nation partners with Mirvac to deliver new immersive experience in Sydney
Feb 5, 2020
Live Nation aims for further Asian expansion with acquisition of Malaysia’s PR Worldwide
Dec 19, 2019
Ticketmaster fans name Come from Away as Australia’s 2019 Ticket of the Year
Nov 20, 2019
Ticketmaster to fund ticketing technology upgrade for NRL’s Sea Eagles
Nov 7, 2019
Ticketmaster and YouTube to connect music fans to upcoming concerts
Oct 21, 2019
Live Nation’s Roger Field considers potential of new Gold Coast entertainment arena
Sep 17, 2019
Tennis Australia and Ticketmaster agree partnership for tennis events
Sep 8, 2019
Ticketmaster to introduce new anti-ticket scalping technology in Australia
Jul 29, 2019
Live Nation sets sustainability goals for concerts and live events
Jul 21, 2019
Ticketmaster sells North Queensland Stadium's first ever tickets
Jun 27, 2019
Ticketmaster prepares for sales integration with Apple Pay
May 5, 2019
Ticketmaster extend market lead in global entertainment ticketing
Mar 3, 2019
Live Nation reveals another record year with 11% rise in global revenues
Mar 2, 2019
Ticketmaster acquires Moshtix to expand general admission offering in Australia and New Zealand
Feb 25, 2019
Live Nation registers record revenues through 2017
Mar 1, 2018
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.