Australasian Leisure Management
Nov 7, 2019

Ticketmaster to fund ticketing technology upgrade for NRL’s Sea Eagles

Ticketmaster has renewed its partnership with Manly Warringah Sea Eagles to remain as the clubs official ticketing partner for all home games at its Lottoland (Brookvale Oval) home venue for at least the next six years.

In addition to an ongoing significant investment to retain the exclusive ticketing rights with the Sea Eagles, until at least the end of the 2025 NRL season, Ticketmaster has also committed funding to upgrade and enhance game-day ticketing technology and operations for the Lottoland venue.

Announcing the partnership yesterday, Sea Eagles Chief Operating Officer, Brett Manwaring stated “we are delighted to continue our strong partnership with Ticketmaster for at least another 6 years and a big focus from both ourselves and Ticketmaster throughout the renewal process was ensuring that our Members and fans, as well as visiting team supporters, have access to the best technology and the most streamlined processes when it comes to ticketing and entry at Lottoland.

“Finding ways to improve the game day experience of our Members and fans is always at the forefront of our minds and Ticketmaster’s commitment to updating and improving the ticketing technology and infrastructure at Lottoland, over and above their base investment in our ongoing partnership, is a great outcome and another sign of our continued investment and commitment to Lottoland as our home ground.”

Sea Eagles members will not only be treated to enhanced ticketing technology operations at Lottoland but will also receive special offers direct from Ticketmaster for a range of other events, especially outside of footy season.

Ticketmaster’s NSW/ACT State Manager, Deb Wright added “in addition to rugby league, Ticketmaster are the ticketing agents for several thousand music, other sporting, art, theatre, and comedy events each year across Australia and are excited to announce that as part of our renewed partnership with Manly Sea Eagles we will be making available to Manly Members special offers across a whole range of other events that we are the ticketing agent.

“We really value our partnership with the Manly Sea Eagles and are excited that this will continue well into the future.

“Investing with our partners to enhance the ticketing process and improving ground access is a key part of our strategy and it is great to work with elite sporting organisations who recognise the importance of this as part of improving the member and fan experience on game day.”

The Sea Eagles will again play 10 of their 12 home games at Lottoland during the 2020 NRL season.

Related Articles

Ticketmaster and YouTube to connect music fans to upcoming concerts
Oct 21, 2019
Tennis Australia and Ticketmaster agree partnership for tennis events
Sep 8, 2019
NRL hit by declining broadcast viewing figures
Aug 18, 2019
NRL Chief Executives re-enforce zero tolerance approach to racism and abuse of players
Aug 14, 2019
Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand
Aug 3, 2019
Ticketmaster to introduce new anti-ticket scalping technology in Australia
Jul 29, 2019
Live Nation sets sustainability goals for concerts and live events
Jul 21, 2019
Ticketmaster sells North Queensland Stadium's first ever tickets
Jun 27, 2019
Live Nation Australasia names new President of Brand and Marketing Partnerships
May 9, 2019
Ticketmaster prepares for sales integration with Apple Pay
May 5, 2019
NRL looks to relocate financially troubled clubs under new licensing agreement
Mar 20, 2019
Ticketmaster extend market lead in global entertainment ticketing
Mar 3, 2019
Live Nation reveals another record year with 11% rise in global revenues
Mar 2, 2019
Ticketmaster Australia looks to continue resale operations
Aug 16, 2018
Salary cap breaches lead to NRL fining Manly Sea Eagles $750,000
Mar 26, 2018
Manly sell Brookvale Oval naming rights to online betting company
Feb 2, 2017
Suburban Sydney stadia to benefit under $40 million NRL centres of excellence plan
Apr 14, 2016
Manly Sea Eagles reach agreement with Warringah Council to stay at Brookvale Oval
Feb 16, 2016
Warringah Council team prepares Brookvale Oval for 2016 NRL season
Jan 11, 2016
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.