Ticketek Heads online ticket purchases

Inside Retailing has reported that Ticketek.com.au is Australia's top ranked online ticketing provider.

The Experian Hitwise Top 20 Ticketing websites for the week ending 27th February, includes websites that facilitate the sale of tickets to concerts, performances, events and cinema. Ticketek heads the list with 37.09% of visits in the category.

Ticketmaster Australia comes in second with 19.36%cent of visits by Australian online shoppers while other big players are inthemix.com.au with 10.46% and moshtix with 7.1%. Showbiz Box office rounds out the top five with 2.95% of visits.

Notable mentions on the list include Visa's preferred seating website at number eight, and the My Fun superstore at (ticketing for a stable of Australian theme parks and attractions) at number nine.

Top 20 Shopping and Classifieds - Ticketing websites ranked by Visits - Week ending 27th February 2010:

1 Ticketek.com - www.ticketek.com.au - 37.09%
2 Ticketmaster - Australia www.ticketmaster7.com - 19.86%
3 inthemix.com.au - www.inthemix.com.au 10.46%
4 moshtix - www.moshtix.com.au 7.10%
5 Showbiz Box Office - www.showbiz.com.au - 2.95%
6 MyTickets - www.mytickets.com.au - 1.90%
7 Tickets.com - www.tickets.com - 1.81%
8 Preferred Seating - www.preferredseating.com.au - 1.72%
9 My Fun Superstore - shop.myfun.com.au - 1.42%
10 Ticketmaster - www.ticketmaster.com - 1.36%
11 eventbrite - www.eventbrite.com - 1.07%
12 Ticketek.com - www.ticketek.com - 0.96%
13 World Ticket Shop - www.worldticketshop.com - 0.68%
14 Oz Tix - www.oztix.com.au - 0.68%
15 BASS - www.bass.net.au - 0.68%
16 Lasttix.com.au - www.lasttix.com.au - 0.63%
17 Fandango - www.fandango.com - 0.61%
18 Songkick - www.songkick.com - 0.60%
19 VenueTix - www.venuetix.com.au - 0.52%
20 BOCS Ticketing - www.bocsticketing.com.au - 0.51%

The above data is based on market share of visits by Australian Internet users to websites that Experian Hitwise has categorised in the Shopping and Classifieds - Ticketing industry. This industry includes website which facilitate the sale of tickets to concerts, performances, events and cinemas. The above data is provided by Experian Hitwise directly from their proprietary software (Hitwise Competitive Intelligence) that Internet Service Providers (ISPs) use to analyse website logs created on their network. This anonymous data is aggregated and provided to Experian Hitwise, where it is analysed to provide a range of industry standard metrics relating to the viewing of websites including page requests, visits, average visit length, search terms and behaviour. Experian Hitwise measures the largest sample of internet users - 25 million worldwide, including three million in Australia. This information is in no way connected to or sponsored by any of the websites/companies included in this data set.

Carla Bridge, Inside Retailing

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