Australasian Leisure Management
Feb 20, 2014

The Star celebrates a year of event success

The Star Event Centre has marked its first year in operation, a period in which it has welcomed 146,000 people to over 200 corporate and consumer events.

From its first official event, the sell-out performance series of Australian icon John Farnham on 24th and 25th January 2013, the year was then a roll call of international superstar performances, featuring some of Australia's and the world's finest acts including Seal, Ricky Martin, Guy Sebastian, Jessica Mauboy, Alicia Keys and comedian Chris Tucker.

In its first month of operation state of the art multi-purpose Event Centre hit a high, hosting the Australian Academy of Cinema and Television Arts Awards (AACTAs). The week-long event saw legends of the screen hit the red carpet and celebrate the continuing success of the Australian Cinema and Television industry.

One of the major event highlights for The Star and Sydney was the Australian movie premiere of World War Z, featuring Brad Pitt. The premiere was the first event of its kind to be held in a non-cinema or theatre space in Sydney and was attended by Sydney's elite, welcoming the world's most well-known actor on his first visit to Australia.

Following the World War Z premiere, the world renowned Alicia Keys performed to a sold out audience and helped round the global success for the Event Centre.

Keys' world class performance was elevated even higher with the addition of the Event Centre's new permanent vision capability. A 15 metre2 display screen comprised of 220 LED panels can be scaled to fit with any style of event from an international superstar rock concert to the unveiling of a new product. A testament to the flexibility of the space, The Star also welcomed a number of corporate clients who chose the Event Centre to deliver a slew of charity events, product launches, awards nights, gala dinners and the kick off plenary session for Asia Pacific's largest tech industry conference, CeBIT.

Finalising the year of success, the final major event for 2013 was the 27th Annual ARIA Awards heralding the first time the entire event program, including the main event, were held within one precinct.

In describing the year that was, Marco Warren, Assistant Director of Sales shares an insight into what has made the Event Centre's first year such a success.

Warren explained "the Event Centre as a venue is truly world-class and like nothing the Australian events and entertainment industry has witnessed. With one of the finest audio visual systems in the world, it has been lauded by major music producers the world over.

"Technology and surrounds aside, the underlying success of the Event Centre has been the team of experts that deliver exceptional events each and every time."

In its first year The Star has welcomed 146,000 people to the Event Centre and hosted over 200 corporate and consumer events.

In addition, Marquee nightclub hosted a range of private corporate events for a range of blue-chip businesses throughout 2013. The Marquee space can accommodate up to 1,000 guests cocktail style. By day, the Marquee space converts to versatile meeting space available for hire.

The Star has celebrated its year of success at it exhibit at this week's AIME 2014 event at the Melbourne Convention and Exhibition Centre.

15th February 2014 - SYDNEY OLYMPIC PARK TO HOST CEBIT AUSTRALIA 2014

19th January 2014 - THE STAR A CENTREPIECE OF THE 2014 SYDNEY FESTIVAL

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