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Dec 5, 2016

Tennis Australia and Wilson announce extended partnership deal

Events / Sport / Marketing

Tennis Australia and world leading sports manufacturer Wilson, today announced a significant extension and expansion of their long-term partnership to 2018.

The new deal is the first to encompass both Tennis Australia and its member associations/state bodies into one, national agreement.

As part of the new deal, Tennis Australia and Wilson will launch a National Club Ball Program, providing an exclusive opportunity for Tennis Australia affiliated clubs and coaches.

Announcing the extended partnership, Tennis Australia Chief Executive Craig Tiley stated “we are delighted to continue working with one of the best sporting manufacturers in the world to deliver more benefits to the tennis community.

“The National Club Ball Program will offer greater benefits to clubs and coaches across Australia and we look forward to continuing to develop this initiative over the coming years.”

Commercial Manager for Wilson Australia, Ryan Chesney added “we value the long term partnership Wilson and Tennis Australia has developed over the past 11 years, as the Official Tennis Ball of the Australian Open.

“This extension highlights Wilson’s commitment to grassroots tennis and the importance of innovating to support the industry.

“Working with Clubs and Coaches is a key business focus for Wilson and the new National Club Ball Program provides them with access to Australia’s premium tennis ball. Connecting valued retail partners remains an integral part of the program, strengthening local tennis communities.”

Wilson will continue to be the official ball of the Australian Open, Emirates Australian Open Series and ANZ Tennis Hot Shots, and will feature the new ‘AO’ branding from Sunday 1st January 2017.

More than 50,000 Wilson tennis balls are expected to be used at Australian Open 2017.

13th October 2016 - TENNIS AUSTRALIA AGREES TOURNAMENTS PARTNERSHIP WITH MASTERCARD

6th October 2016 - HIGH QUALITY FIELD TO CONTEST 2017 HOPMAN CUP

1st February 2016 - LARGEST EVER CROWDS ATTEND 2016 AUSTRALIAN OPEN

5th December 2015 - SPONSORSHIP SURGES AS TENNIS BOOSTED BY ‘CLEAN’ IMAGE

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