TEG makes new Head of Commercial appointment

Leading ticketing, live entertainment and data analytics company TEG, has today announced the appointment of John Nicholl to the newly-created executive role of Head of Commercial.

The role will see Nicholl take on responsibility for brand partnerships, sponsorships and hospitality sales across TEG’s vast portfolio of live entertainment.

Nicholl has 25 years’ experience in sales and marketing, including eight years as Business Director with the multi-national marketing services giant WPP AuNZ and five years as Chief Executive of sports sponsorship consultancy STW Sport.

Nicholl is also a former Regional Marketing Manager and Sports Marketing and Sponsorship Manager for Coca-Cola Amatil and most recently was the General Manager of Commercial and Marketing for Rugby Australia.

Advising of the great mix of skills and experience that Nicholl brings to the role, TEG Chief Executive Geoff Jones commented “TEG is Australia’s largest diversified promoter of sports and live entertainment and that means we have a compelling array of events and opportunities for major brands and VIP clients.

“John will lead TEG’s commercial program across major event sport, music, family entertainment and exhibitions. This is an exciting appointment for TEG and will enhance our ability to connect brands and people to unforgettable live experiences.”

Nicholl commenced with TEG today.