TEG appoints new Head of Digital

Ticketing, entertainment and data analytics business TEG has announced the appointment of Chris Johnston as the General Manager of TEG Digital.

Johnston, who starts with the organisation today, will lead TEG Digital and Ticketek’s marketing operations, which is currently overseen by Karen Chapple who leaves the business after six highly successful years.

Chapple, who leave TEC on 9th July, has made a significant contribution during her time with TEG, including the establishment of BOOST, TEG Digital’s in-house agency and Australia’s premier digital and data-driven marketing agency for the entertainment industry.

Acknowledging her contribution, TEG Chief Executive Geoff Jones stated “Karen has done a wonderful job during her six years with the organisation and leaves an enviable legacy at TEG. I wish her every success in the future.”

Having been with the organisation since 2013, Chapple added “I would like to thank Geoff and the TEG team for the fantastic journey I’ve been on over the past six years. It’s been an absolute pleasure to work with a business at the forefront of innovation and I’m excited to watch TEG continue to grow and dominate well into the future.”

Johnston joins TEG from Slingshot Media Ventures where he was Head of Digital & Data. Prior to Slingshot, he was at Carat Australia as Head of Digital and Direct for Woolworths Limited and previously worked for McCann Erickson as a General Manager.

Jones said Johnston’s extensive experience made him the perfect candidate for this important role and will be a welcomed addition to the organisation’s Executive Team.

Jones added “TEG is unrivalled in Asia Pacific when it comes to the high quality of its assets and expertise in data, digital, technology and ticketing.

“Chris is an impressive operator who has both the drive and experience required to take this core area of TEG’s business to new heights, and more importantly, deliver outstanding results for our Clients.”

Commenting on his appointment, Johnston concluded “having worked closely with TEG in recent years, I’ve witnessed the incredible business that Geoff and his team have been able to create.

“With unrivalled data, great tech and incredible people, TEG is in an enviable position to lead the next evolution of data driven marketing. I’m excited to join the Team to help make that happen and realise the endless opportunities that lie ahead.”

Johnston will be based out of TEG’s Sydney Headquarters.

Image: Chris Johnston. Courtesy of Slingshot.