Sydney Convention, Exhibition and Entertainment Precinct to feature at MoMA in New York

Images of the new Sydney International Convention, Exhibition and Entertainment Precinct (SICEEP) are being featured in an exhibition at the prestigious Museum of Modern Art (MoMA) in New York.

The images are digital renderings of the HASSELL + Populous designed venue at Darling Harbour, a project being delivered by the NSW Government.

The images are part of an exhibition called 'Cut ' n' Paste' that explores the relationship between collage and architecture. It is on view from 10th July to 1st December at MoMA's Architecture and Design gallery.

MoMA describes the exhibition as focusing on collage as a quintessential technique in contemporary architectural representation, and a practice across different artistic expressions that has greatly influenced today's visual culture and ultimately permeates the way we perceive cities.

The HASSELL and Populous images feature three public buildings that will make up the around $1 billion capital investment in a key Sydney precinct. They showcase the new Convention Centre from the waterfront, and the Exhibition Centre and Entertainment Theatre from Tumbalong Park.

As joint venture partners, HASSELL + Populous won the architectural contract for the design of the new integrated convention, exhibition and entertainment precinct at Darling Harbour, due for completion in 2016. HASSELL will also design the extensive public parklands and open space within the 20 hectare precinct.

The design director for the project, HASSELL Director Ken Maher, said inclusion in the MoMA exhibition recognised the global significance of the two practices and will reveal the project to a wide audience.

Maaher explains "HASSELL and Populous are now responsible for the transformation of this significant part of central Sydney to a vital urban quarter, with three major public venues and renewed parkland of distinctive Sydney character.

"For this project our creative design process is enriched by digital modelling as the basis of exploration of ideas, and engagement with our clients. These digital representations also allow the public to better understand the design, and are the first of a series that will successively reveal the refinement of the design proposals for this game changing project."

Populous Senior Principal Richard Breslin said the MoMA Exhibition provided a high profile opportunity to showcase the work in Sydney using digital modelling images as part of a collage to demonstrate the dynamic of modern architecture.

Breslin added "Populous has a global reputation in the design of large scale public buildings, including convention and exhibition centres, as well as arenas and theatres and the Sydney precinct has set a new benchmark in venue design. Digital modelling imageryis a great tool we use round the world as it's an effective means of communicating concepts as design develops, enabling significant projects to come to life for all stakeholders."

HASSELL + Populous are design consultants to the Darling Harbour Live consortium, which has been selected by the NSW Government as preferred developer and contractor of the new facilities and urban renewal.

8th July 2013 - SENIOR AEG OGDEN EXECUTIVE TO HEAD GLOBAL CONVENTION VENUES BODY

18th December 2012 -  HASSELL + POPULOUS TO DESIGN NEW SYDNEY INTERNATIONAL CONVENTION PRECINCT

1st December 2011 - CONSORTIA SHORTLISTED FOR NEW SYDNEY CONVENTION AND EXHIBITION PRECINCT