Swimming Australia announces new strategic partnership with Australian Swim Schools Association

Aimed at strengthening the swimming community, Swimming Australia has entered into a new strategic partnership with the Australian Swim Schools Association (ASSA.

As the National Peak Industry Body for Swim Schools, ASSA strives to support and enhance the learn to swim and water safety industry through its network of more than 400 Member Swim Schools.

The new partnership will establish strategies to connect the services, capabilities and networks of both organisations, integrating the full swimming pathway in the process.

Swimming Australia Chief Executive, Eugénie Buckley believes the collaboration between both organisations will further strengthen the sport at all levels.

Buckley notes “we are a swimming nation with 1 in 5 Australians engaging in some form of swimming activity around the country, and that journey all starts in our swim schools.

“Working with ASSA will enable us both to continue to foster that positive relationship with our sport, from your very first swimming lesson, to grassroots community swimming and through to the elite level.

“As one of the most influential swimming communities around the world, this new partnership will also leverage the strength of both organisations to continue to provide advocacy for the aquatics industry, both domestically and internationally.

“As part of our broader strategy we are striving for continuous improvement across our sport and the aquatics industry, and it is partnerships of this nature that will lead this change.”

ASSA General Manager, Emily McNeill, said the organisation was delighted to be fostering an end-to-end pathway for swimming and water safety in Australia, which is the first of its kind for the industry

McNeill added “this partnership with Swimming Australia allows us to strengthen the advocacy for the life-long health, safety, fun and fitness benefits of swimming, while also enhancing the professional development pathways and opportunities for our members.

“We look forward to working with Swimming Australia to make swimming accessible to all Australians, whilst working collaboratively to build a Nation of SAFER swimmers.”