Super Rugby NZ Clubs link with Campaignware to enhance fan engagement and sponsor activation

With the 2023 Super Rugby Season underway, Campaignware, a leading digital fan engagement and first-party data collection platform has announced a multi-year partnership with The Blues, Hurricanes, Highlanders and Moana Pasifika.

The partnership will see these Super Rugby clubs leverage Campaignware’s market-leading fan engagement platform to engage with fans at home and in-stadium, activate core sponsorships, and gather new fan insights.

Highlanders Head of Sponsor Relations at the Highlanders, Katie Smith commented “of all the platforms we had been shown, Campaignware stood out to us as the easiest way to take our digital and commercial plans to the next level.

“We’re very excited as a club to see how our commercial partners will benefit from this service, and how our fan engagement plans will come to life.

“This platform is so user-friendly that everyone in our team can use it, and the support that Campaignware provide is second to none.”

Taylah Johnson, Head of Marketing and Communications at Moana Pasifika, noted “Moana Pasifika is excited to be welcoming Campaignware in to our aiga for the 2023 DHL Super Rugby Pacific Season. Our aspirations are to connect with our fans and wider communities to deliver an exciting product that goes above and beyond rugby.

“Our vision for 2023 is to not only use Campaignware on match days, but also in our community initiatives to better connect us with our people across the globe.”

Welcoming the new partnership, Campaignware founder, Adam Mussa added “we’re delighted to be working with the Super Rugby NZ clubs to elevate their digital engagement and sponsor activation initiatives and thank them all for their trust.

“This agreement reinforces our goal of providing the highest quality of technology and client support to every organisation and brand in the sporting community and look forward to embarking on this digital transformation journey with the Clubs.”

Campaignware offers cost-effective access to more than 50 fan-favourite gamified campaigns including voting, squad predictors, quizzes, leaderboards, spin and wins and more, coupled with customisability and first-party data acquisition to ensure a high-quality fan experience.

For more information go to www.campaignware.com