Australian Olympic Committee launches digital hub for Beijing 2022 fan engagement

The Australian Olympic Committee has launched TeamAUS Winter Olympic Fan Hub inviting fans to engage in all the action at the Beijing 2022 Winter Olympics.

The Fan Hub, powered by Komo, is the ultimate digital destination for gamified fan experiences allowing fans to get involved in the action at this year’s Winter Olympics, without the need to be in the stadium.  

The TeamAUS Winter Olympic Fan Hub follows on the world-first digital engagement experiences delivered by Komo’s platform to support the AOC at the Tokyo 2020 Games, which saw over 40,000 fans from across the country get a virtual front row seat to the action.   

During one of the most isolated Games in history, Komo’s platform allowed the AOC to increase fan connectivity at the Tokyo 2020 Games, achieving up to a 70% conversion rate for brands using their digital gamification tactics.  

In creating compelling virtual experiences for the Australian Olympic Committee and their sponsor family, Komo has helped Tokyo and Beijing generate strong fan engagement for Australian athletes.

Australian Olympic Committee Digital and Marketing Manager, Will Jago said he is looking forward to ramping up fan engagement for Beijing 2022, particularly with the added insight from last year’s campaign.  

“Tokyo 2020 gave us a great understanding as to where we can provide additional appeal for fans and provide value for AOC partners and stakeholders. We’re looking forward to taking the platform to new heights for Beijing 2022, with fan data allowing us to make informed decisions in building our fanbase for the years to come,” said Jago.  

Among the Hub’s highlights is a photo competition encouraging Australians to have a go at winter sports in the height of summer using the hashtag #ChasingWinterYourWay, with the most popular piece of fan content winning an epic prize pack from AOC sponsors Volley and XTM.

Leveraging the plethora of engagement tools available on the Komo platform, this year’s TeamAUS Winter Olympic Fan Hub also allows fans to get involved with daily live trivia. The grand final event, sponsored by Toyota, will see the top 100 fans compete for a weekend escape package in the mountains.

Komo Audience Engagement Chief Executive, Joel Steel said he is pleased to see the platform has created a valuable experience for AOC, highlighting the importance of two-way, real-time engagement with fans.  

“Through Komo’s industry-leading technology, the Australian Olympic Committee delivered incredible value for its Tokyo 2020 partners. Through a noise-free channel developed solely for updates on the Australian Olympic team, we were able to support the AOC’s partners in achieving brand exposure and conversion. This validates the importance of offering real-time, user first, tailored experiences for end users,” said Steel.

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