Studies to showcase fan culture in a new millennium

Aiming to showcase diverse approaches to a wide range of fan communities and practices, Melbourne's Swinburne University of Technology is to stage the Fan Studies Network Australasia Conference from 11th to 13th December.

Set to explore the history, present and future of ‘fan studies’ - the academic study and examination of fans and fandom, Lecturer with Swinburne’s Centre for Transformative Media Technologies and Steering Committee member for Fan Studies Network Australasia Conference, Dr Jessica Balanzategui notes "we often think of things like fan fiction and fan videos about beloved texts as a really new thing that popped up with YouTube and internet forums, but fan cultures and studies have been around for a long time.

“For instance, in the 70s and 80s people were making VHS fan videos out of Star Trek clips.”

Dr Balanzategui is currently seeking submissions for the Fan Studies Network Australasia Conference noting that some things have changed with the rise of the digital age, which has put more focus on fan activities.

She advises “we will explore the intersection between shifts in technology, the way popular culture is delivered, and how audience practices and fan communities develop around popular texts.

“We hope the conference will attract many kinds of scholars from numerous different fields interested in how audiences engage with popular culture – even researchers who wouldn’t necessarily think of themselves as a screen or popular cultural fan scholars. The focus of presentations could be sports, tourism, retail, theme parks, or music – anything that attracts actively engaged audiences.

“One major difference is that the digital age has increased the visibility of fan practices."

A negative outcome of this is that the formation of toxic environments or toxic fan practices has become a very visible component of modern fandom and, as a result, fan studies.

Citing fans’ reaction to the Game of Thrones final season as an example, Dr Balanzategui advises “fan entitlement and toxic fan practice is currently a source of pervasive pop cultural debate.

“It is people signing petitions to get the whole last season reshot to meet their particular desires.

“We’ve seen similar issues around Star Wars. With Disney actively trying to make it a more inclusive franchise, which has met with a lot of pushback.”

The upcoming fan studies conference is particularly looking at how technological and industrial change have affected fans of pop culture and beyond. It will include public events and feature high-profile representatives from various fan organisations and communities.

The conference will feature keynote presentations from international leaders in their fields, including Dr Suzanne Scott from the University of Texas at Austin, USA, whose recent book, Fake Geek Girls: Fandom, Gender, and the Convergence Culture Industry, tackles the problem of toxic fan communities and female participation in traditionally male-centric film franchises.

Another international keynote is Dr Benjamin Woo from Carleton University, Ottawa, Canada, author of Getting a Life: The Social Worlds of Geek Culture. He draws on fieldwork in comic book shops, game stores and conventions to uncover the interconnected social practices of fan communities.

Other speakers include Swinburne staff members Dr Bertha Chin, a leading expert in fan cultures, and Professor Melanie Swalwell, a world-renowned video game histories and fan cultures scholar.

Dr Balanzategui added  "the fact we’ve been asked to host this conference shows that Swinburne has a growing international reputation in popular culture research.

“We use a range of innovative methods to carry out our research, and the community of scholars here – along with the new Centre for Transformative Media Technologies -makes it an exciting time to be a part of the university.”

The Conference aims to showcase diverse approaches to a wide range of fan communities and practices across four core areas: screen and digital cultures (such as film, television, videogames, online and other digital media); public leisure cultures (such as sport, theme parks, festivals and conventions, popular culture stores, and concerts); audio cultures (such as podcasts, radio, and music); and material cultures (such as comic books, toys, books, and board games).

Submissions to the Fan Studies Network Australasia Conference are open until 9th August.

Click here to view details of the Fan Studies Network Australasia Conference in the Australasian Leisure Management Industry Calendar.

Images: Cosplay is a popular fan practice alongside creating fan fiction and fan videos (top) and Dr Jessica Balanzategui (below).