Australasian Leisure Management
Apr 10, 2024

Strategic partnership developed between Queensland Music Trails and CamperMate

A strategic partnership between QLD Music Trails and CamperMate has been developed to leverage the strengths and synergies of both organisations to create opportunities for travellers to discover Queensland's vibrant music scene while enjoying the great outdoors.

QLD Music Trails is a first of its kind tourism experience, inviting participants to embark on musical journeys that showcase the rich tapestry of Queensland's musical culture. CamperMate is a leading platform for travellers seeking camping and outdoor travel experiences.

Through the collaboration, QLD Music Trails and CamperMate will curate bespoke itineraries around a range of music events, provide exclusive discounts on camping accommodations, and offer tailored experiences for music enthusiasts and outdoor lovers alike.

Daryl Raven, Chief Executive Queensland Music Festival enthused "we are thrilled to partner with CamperMate to bring together the magic of music and the beauty of Queensland's landscapes.

"The QLD Music Trails welcomed over 45,000 audience members in 2023, and we know they are seeking meaningful, memorable tourism experiences. CamperMate provides Trail-goers the opportunity to discover hidden gems, special offers and travelling tips all on the one place, to curate their ultimate travel itinerary.”

CamperMate's Chief Operating Officer, Matt added “in tourism, the synergy between music and road trips is irresistible to adventure seekers and self-drive fans alike. Teaming up with QLD Music Trails and tapping into CamperMate’s massive user base of 600k annual users, this collaboration lets traveller's explore Queensland's scenic wonders while diving into music-filled adventures. It's not just about boosting tourism; it's about making every trip memorable, promoting growth, and building vibrant communities along the way.”

The partnership is marked by the launch of an exclusive Reef Adventure giveaway in which one lucky QLD Music Trails or CamperMate subscriber will win a two-week experience exploring The Reef Trail, from Mackay to Airlie Beach this July.

Not only will you go in the draw to win, but you will also have exclusive first access to purchase tickets along the upcoming Music Trails.

In addition, you will be the first to hear about other upcoming announcements and special offers as QLD Music Trails and CamperMate embark on this exciting journey together.

To enter the draw for the chance to win the two-week experience along The Reef Trail this July, visit qldmusictrails.com or CamperMate and subscribe.

For more information about QLD Music Trails

For more information about CamperMate

Image top and centre: QLD Music Trail Between the tides credit Mitch Lowe; image above: Britz campermate 

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