Sports Technology Group to rebrand as SportsTG

With FOX SPORTS PULSE and IMG Sports Technology Group having merged to form Sports Technology Group Pty Ltd late last year, the combined venture is to introduce and operate as a new brand – SportsTG.

Introduced at last week’s National Sports Convention, the rebranding is due to for completion in late August with clients set to notice changes to the Sports Technology Group network that reflect the new brand.

A statement from SportTG explained “as a new company, we’ve been taking the time to understand our combined strength and spirit, our personality and values. This has resulted in a new brand and logo.

 “At SportsTG, we’re the leading provider of digital solutions to the sports industry. Our tagline ‘Let’s Win’ tells you what we’re all about.

 “Sport is our business and to us, business is just like sport. We want to team up. We want to streamline, simplify and get results.

“Over the next few months, you will notice changes to our network that reflects our new branding.

"Rest assured our team is working hard to ensure that the re-brand project does not affect your day-to-day use of our systems.”

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