Sports Management Worldwide and AthLife Performance partner to deliver sports camps to Southeast Asia

Australia's Sports Management Worldwide and Singapore-based AthLife Performance have partnered to deliver a series of school holiday camps to Southeast Asia introducing a range of activities that will help "shape and guide the younger generation".  

Founded in 2013, Sports Management Worldwide (SMW) is a specialist in managing sports camps and creating meaningful opportunities into a pathway that will shape and guide athletes to achieve athlete goals.

SMW Chief Executive, Mark Wilton advises "we aim to provide quality programs in Southeast Asia that are fun, exciting and inspirational. Athlife provides this and their holistic view is aligned with ours so it's a great partnership.

"We want every child who attends our camp to gain valuable experience improving their skills, boosting their confidence, and learning valuable life lessons from top-rated and experienced world class professionals while having fun. It's an important stepping stone to achieving great things in sport and life.”

SMW's strategic partner in the region, AthLife Performance, brings years of experience in sports performance and athletic development to these camps.

AthLife Performance is dedicated to providing its athletes with the technical and physical training to unlock their potential.

AthLife Performance Chief Executive Nev Nair adds "our goal is to expose our camp attendees to various sports and to educate them about creating habits that will help them live a healthy and fulfilling life.

"We take a holistic approach for our camps and go beyond physical activities. We want our attendees to learn how to overcome adversity, manage stress and handle hardship in life through sports. Furthermore, 90% of activities the campers partake in are either part of the Olympic Games, Commonwealth Games or the SEA Games. We might unearth our next gold medallist in these camps.”

The first SMW-AthLife Performance camp aptly named Mind, Body & Spirit is set to kick off in October 2022 at Dulwich College, Singapore.