Sovereign Hill Museums Association celebrates 50th anniversary with launch of 20-year staged Master Plan

In celebrating its 50th anniversary, the not-for-profit Sovereign Hill Museums Association is collaborating with a Grimshaw led team of experts to create a 20-year staged Master Plan for Sovereign Hill that seeks to recognise regional Victoria’s rich heritage, artisanship, and connection to landscape.

As an international practice Grimshaw covers architecture, planning and industrial design across all major sectors. The Melbourne studio was established in 2002 to deliver Southern Cross Station.

The first phase of the Master Plan for Sovereign Hill seeks to build stronger connections to Victoria’s regional communities and cultural heritage through the Centre for Rare Arts and Forgotten Trades (CRAFT) in Ballarat. This nationally significant centre will enhance Sovereign Hill’s offer of replicated and participatory experiences while providing a space that brings together traditional and contemporary practices.

The completion of CRAFT in 2022 will be followed by the Australian Centre of Gold Rush Collections and the Gold Pavilion, new signature experiences which will celebrate learning, reflection and connection, and allow the museum’s current collections store to be expanded. Together, these spaces will become an inviting and accessible prelude to the museum experience, as well as a new civic place for the community of Ballarat.

Grimshaw Managing Partner, Neil Stonell advises “The Master Plan encapsulates a vision for Sovereign Hill not only as tourism icon but as a significant cultural hub for Ballarat, and we are honoured to be able to contribute to the development of regional Victoria in this way.

Grimshaw Principal, Alison Potter noted “The Australian Centre for Rare Arts and Forgotten Trades is an exciting first stage for the Sovereign Hill Master Plan as it reflects the aspirations of a place which celebrates its identity and heritage through inclusivity, diversity and connection.”

Considering two distinct sites, Golden Point and Narmbool, the Master Plan strengthens a historic landmark, tourism destination and major economic contributor for regional Victoria by supporting the delivery of key narratives - gold, humanity, ingenuity, rare trades and craft, and demonstrating a better future - to create a world-leading cultural institution which is unrivalled in Australia and inherently linked to the identity of the region.

Drawing upon the built and natural environment as well as the participatory engagement of visitors, the Grimshaw-led team has sought to achieve this through a proposition which considers the fine grain of the cherished Sovereign Hill experience, including areas for respite and reflection, shelter and nourishment, through to the opportunity for bold transformational experiences, all of which look to our past to create a better future for the people, communities and environments of regional Victoria.

Potter adds “as a proud collaborator, we have brought together a team with global knowledge and local understanding to create a regenerative and experience-focussed cultural master plan that seeks to rightly celebrate regional Victoria’s rich heritage, artisanship, and connection to landscape.”

The Master Plan will help pave the way for Sovereign Hill to be an exemplar of environmental practice, with initial stages targeting net zero waste, water and energy, and the proposed 20-year plan culminating in Sovereign Hill achieving net producer status.

Image top: Master Plan for Sovereign Hill aerial render and image above Master Plan for Sovereign Hill Craft hub. Images Credit: Grimshaw