Sovereign Hill welcomes record crowds for Christmas in July event

Victorian heritage attraction Sovereign Hill has celebrated staging a record-breaking Christmas in July, marking one of the largest events ever staged in its 45-year history.

Advising that more than 59,000 visitors passed through the gates for the event, an increase of 41% on last year, Sovereign Hill Chief Executive Jeremy Johnson “in the past, mid-year has often been a challenge for Sovereign Hill, because Ballarat is perceived as too cold to visit.

“Several years ago, we were at the forefront of creating an event in the off-season to lure crowds to the city, and we're so thrilled that now, our Christmas in July program, has established itself as one of the key events in Victoria for winter.

“We're thrilled to deliver a highly innovative event each year that brings enormous economic benefit to the city of Ballarat, and delighted with the response that has seen us welcome visitors from all over regional Victoria and indeed Australia.”

5th January 2015 - GIANT PUPPETS ROAM SOVEREIGN HILL OVER SUMMER

27th February 2013 - BALLARAT PASS UNITES GOLD CITY ATTRACTIONS