Skins Chairman Jaimie Fuller to head new football integrity group
Jaimie Fuller, Chairman of global compression brand Skins, is to head an advocacy initiative focusing on reforming the culture of corruption within world football governing body FIFA.
The ‘Sports, Politics & Integrity’ Conference to be held in London on 31st May will see the Foundation For Sports Integrity launched, with Australia Fuller as Chairman.
The Switzerland-based Fuller (pictured) says the Foundation will make every effort to restore integrity to sports by highlighting corruption, bribery and other unethical practices and bringing those responsible for fraudulent activities to justice.
He advises “the inaugural conference will focus on the culture of corruption within FIFA and the world football system.
“We want to restore fair play and sportsmanship to the world’s most popular sports, to replace corruption with transparency and integrity, and to hold FIFA legally accountable for its actions. However, our scope will eventually cover all types of sports.
Co-founder of the NewFIFANow movement, Fuller has developed Skins' ethos of ‘Fuelling the True Spirit of Competition’ as a central platform of its brand identity.
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