Australasian Leisure Management
Dec 4, 2017

Sharjah Ruler approves 3.3 kilometre city beachfront development

The ruler of Sharjah, Sheikh Sultan Bin Mohammed Al Qasimi, has agreed plans for a 3.3 kilometre beachfront development incorporating new sports facilities, pedestrian areas, public services and landscaping.

The Sharjah Urban Planning Council’s (SUPC) has proposed the project – which will include dedicated cycling paths, exercise areas and places for family activities – as part of its wider strategic plan to use leisure and regeneration to attract more than 10 million tourists annually to the emirate by 2021. 

In a statement the Council (SUPC) advised "the design of all elements of the project is innovative and bespoke especially for Sharjah.

“From the design of the seating areas to the design of the hardscape elements, the forward-looking design will transform the way you look at Sharjah.” 

The first phase of the beach development, which will run alongside Al Muntazah Road, is expected to be delivered in the third quarter of 2018. 

It is the second waterfront scheme announced by SUPC in 2017. In June, the Council launched the 27 kilometre-long Sharjah Waterfront Bicycling and Jogging Path, which is set to link Sharjah city with neighbouring emirate Dubai, via tourist destinations such as Al Majaz Waterfront park. 

Other waterfront attractions currently underway include the Crystal Lagoon Water Theme Park – a AED20 billionn (US$5.4 billion) development being masterplanned by experience designers Jack Rouse Associates. 

It will join the recently-completed Al Noor Island, a butterfly-themed landscape park built on the nearby Khalid Lagoon, which was designed by German architecture firm 3deluxe. 

Since being named the Middle East’s first World Health Organization Healthy City in 2015, the Emirate has stated its intention to promote public health, wellbeing and community resources through development projects.

Images: Artist's impression of Shrajah's planned 3.3 kilometre beachfront development.

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