Australasian Leisure Management
Apr 8, 2009

Sengstock to head Basketball Australia

Australian basketball has a new hand to guide it through the next stage of its commercial reform after the naming of Larry Sengstock as the new Chief Executive of Basketball Australia (BA).
A BA statement released yesterday described Sengstock as a "legendary" figure and "acknowledged sports management leader with exceptional experience in working with all levels of sport both locally and internationally, commercial enterprises and with all levels of government."
Sengstock was the Head of Sport and Athlete Services for the Melbourne 2006 Commonwealth Games having been one of the original members of the bid team that secured the Commonwealth Games for Melbourne and then as a member of the Organising Committee that ensured the Games were a stunning success. Sengstock joins Basketball Australia from his current role as Senior Consultant of International Projects with market-leading sports, recreation and leisure planning consultancy SGL Group.
The former Boomers star played 293 games for Australia during his storied on-court career and represented Australia at four Olympic Games (1980, 1984, 1988, 1992) and four World Championships (1978, 1982, 1986, 1990). He won five National Basketball League Championships (1979, 1980, 1985, 1987) and was the NBL Grand Final Most Valuable Player in the league's 1979 inaugural season. The NBL Grand Final MVP medal has since been named in his honour and he is a member of both the Basketball Australia and NBL Halls of Fame.
Chairman of the Board of Basketball David Thodey said BA undertook an exhaustive search for someone with proven leadership ability and impeccable corporate credentials and were thrilled to find Sengstock.
"Basketball faces great challenges in the next few years but is also entering a period of unparalleled opportunity," explained Thodey. "It was vital therefore that we appointed a CEO with a demonstrated track record - someone who has vision, drive and a proven ability to successfully manage a transformational agenda. Larry Sengstock clearly fits that bill and the Board were delighted that he was available."
"We underwent an aggressive recruitment process to find ourselves a best-of-breed business leader. That's exactly what we've found in Larry Sengstock, who more than ticks every box. The fact that he also happens to be someone who is an Australian basketball icon, and who has been intimately involved with the sport at every level, is an unbelievable bonus."
Thodey paid tribute to departing BA Chief Executive Scott Derwin, who was a major driving force behind basketball's reform process.
"Larry will benefit from the solid foundation he will inherit from Scott Derwin's ten-year tenure. Scott did what no one before had managed to do - he got the NBL and BA not just to work together, but to unify into a single entity. That is a remarkable feat and one that will bear enormous fruit for the sport in the long-term. He led Australia's national program through three Olympic Games and two World Championships, with the international on-court success of our teams during that period including multiple medals and one world title. Scott was a leader who demonstrated resilience, commitment and passion for the vision of Basketball's reform. We owe him a great debt of gratitude."
Sengstock will officially commence duties with BA on 27th April.

Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.