RWS Global delivers holiday experiences to over 10 million people worldwide

Entertainment and experience specialists RWS Global is entertaining over 10 million consumers at attractions around the world this holiday season.

Helping to create more than 75 bespoke festive experiences both on land and at sea, the company, which acquired Australia’s Great Big Events earlier this year, is bringing the holiday spirit to life with theatrical and experiential expertise with guests able to enjoy a mix of holiday traditions and contemporary entertainment.

According to the company, in 2024, attractions including Spain’s Parque Warner Madrid, Warner Bros. World Abu Dhabi and Sea World in Abu Dhabi along Hersheypark, Legoland, Universal Hollywood, Big Cedar Lodge, Phoenix Zoo, Kentucky Kingdom, Kennywood in the USA have all utilised the company to help create its entertainment experiences.

The recent holiday activations say the company builds upon its reputation as a leading provider of year-round experiences. The holiday events follow on from a very successful Halloween, in which RWS curated 40 haunted experiences, working with major partners such as Six Flags, NBCUniversal and Parque Warner Madrid in the process.

Ryan Stana, Chairman and Chief Executive of RWS Global, explained “all of us at RWS Global are deeply energised by the opportunity to create unique holiday experiences throughout the festive season for our partners.

“Our company was built on the sense of joy, wonder and excitement we can bring to people through the experiences we create. This time of year, we are filled with pride knowing we’ve played a small part of what makes the holiday so special for so many individuals.”

RWS is a full-service provider of experiences - from ideation and creative concept to casting, design, lighting and technical services, music and media, wardrobe, decor and full-service operations. Known for its ability to innovate and transform any destination with year-round, seasonal programming, the company recently announced at IAAPA Expo an expansion of its operations with the opening of two new offices In Shanghai, China, and Orlando, Florida.

In addition to launching its Shanghai office, the company also announced a strategic partnership with one of Asia's leading location-based entertainment groups - Max-Matching.

RWS has also recently created a new position within the organisation, with former Paramount executive Veronica Hart named its new Chief Growth Officer.

Image: RWS has created more than 75 bespoke entertainment experiences for the holiday season in 2024 Credit: RWS.