Australasian Leisure Management
Dec 15, 2019

Ride investment sees Ocean Park rack up another year of deficit

Hong Kong theme park Ocean Park has announced a fourth consecutive year where it has posted a deficit, attributing the latest loss to investments in edutainment and the upgrading of rides.

The HK$557.3 million (US$77.5 million) loss for the financial year to 30th June is the fourth consecutive deficit by the leading attraction, which it attributes to investments in edutainment offerings and the reinvention of rides with digital technologies.

Despite the loss, revenues rose 2.89% from HK$1.68 billion (US$215 million) the previous year to HK$1.73 billion (US$222 million) in 2018/19.

Advising that the theme park has also invested in new creative formats for season events and expanded night-time entertainment, and that a rise in repairs and maintenance expenses was caused by super typhoon Mangkhut in September 2018, Ocean Park Chairman, Leo Kung stated “during the 2018/19 fiscal year, we made huge headway in our journey to become a premier international resort destination.

“The added value and synergy brought by our new theme park resort positioning and the opening of Hong Kong Ocean Park Marriott Hotel enabled us to expand our overnight and family audiences as well as our corporate business.

“We also continued to widen entertainment experiences for guests with technology, and elevate F&B offerings with a revamped in-park dining strategy and new establishments – delivering solid growth in catering income and in-park spending.”

According to a press release, Ocean Park's operating costs increased to HK$1.54 billion (US$197 million).

Commenting on the challenges the Ocean Park faces, Kung added “Ocean Park is facing fierce competition from the proliferation of theme parks in the region and an increasingly difficult market environment.

“Despite cost pressures, it is mandatory for us to invest in new infrastructure and meticulously curated offerings to uplift the guest experience and maintain the park’s attraction as an entertainment destination and a tourism hotspot.”

Ocean Park’s attendance for 2018/19 was stable at 5.7 million visitors, with strong local attendance sparked by exclusive promotions and campaigns for residents of Hong Kong.

Ocean Park also recorded growth of free independent travellers (FIT), though both local and FIT attendance was countered by a decline in tour group attendance.

Ocean Park recently confirmed the new ‘Wild Twister’ ride will open in time for Christmas, also unveiling its festive celebrations for 2019, as well as a new night-time show for 2020.

Images: Ocean Park's new Wild Twister ride (top) and attractions at its Summit (below).

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