Retention Management enters Australia and New Zealand

PulseTec Solutions have announced that they have become the exclusive distributor of Retention Management services in Australia and New Zealand.
Retention Management, an industry leader in attrition defense services, currently operates in the United States, Canada and the United Kingdom. Their clients represent over 2.5 million fitness club members. PulseTec Solutions form part of PulseTec Pty Ltd, who also owns SportingPulse, the largest internet-based sports networking company in Australia and New Zealand.
The strategic alliance will see Retention Managementâs program, which works with existing club management software, provide the following services in Australia and New Zealand:
⢠Identification and analysis of individual member usage patterns;
⢠Personalised attendance-based emails to encourage visits;
⢠Automatic intuitive attrition defense systems targeting low and non-users; and
⢠Marketing broadcast emails to promote member services and drive non-dues revenue
As Richard Ekstrom, President of Retention Management explains, âno matter the country, clubs are looking for ways to more effectively engage their members, especially their new members and those that have not established a consistent usage habit. Clubs come to us because our technology does that for them, along with a very healthy Return on Investment.
As Neil Earey, General Manager of PulseTec Solutions adds, âalthough a long way from the USA, clubs in Australia and New Zealand have very similar needs (and) the interest is clearly there for Retention Management to help grow revenue through greater member retention. Clubs are well aware of the importance of keeping existing members, not just focusing on signing up new members. Through Retention Managementâs service, members will know a club cares about them and reward them with their loyalty.�?
For more information contact Neil Earey of PulseTec Solutions on 03 9872 5856.
n.earey@pulsetecsolutions.com
http://www.pulsetecsolutions.com