Australasian Leisure Management
Nov 17, 2019

Research shows Baby Boomers as Australia's most active generation

Baby Boomers are the nation’s most active generation, racking up 364 hours of physical activity each year according to new research commissioned by Fitness Australia.

Baby Boomers beat out their younger counterparts with those under 40 averaging 281 hours of activity each year while the research suggests that younger generations could also learn from their older counterparts when it comes to overcoming internal barriers to being active, with those under 40 more than twice as likely as Baby Boomers to avoid physical activity because they feel they don’t fit in or are too embarrassed.

Explaining that while the majority of Baby Boomers are getting physically active to improve their health, confidence is also a huge driver, Fitness Australia Chief Executive, Barrie Elvish states "our research found that for half of older Australians a key benefit of being active is proving to themselves that they can still do it. As a Baby Boomer myself, it is extremely gratifying to see this generation embracing physical activity, challenging themselves and enjoying the physical, mental and social benefits.”

“Sometimes getting started is the hardest part, whether it’s pulling on your runners and stepping out your front door to go for a walk or joining a group fitness class with a friend. But when you overcome that first step, you build up confidence and start enjoying yourself.

Feeling physically and mentally stronger, and maintaining their independence is also important for Baby Boomers, while one in five exercise to socialise and connect with others.

Advising that the desire among Baby Boomers to be healthy, confident and strong has led to an increased demand for experts who understand Baby Boomers’ needs as well as tailored programs, Elvish added “we now have almost 10,000 Fitness Australia registered trainers qualified to specifically work with Baby Boomers and service the increasing number heading to gyms and fitness centres6. Boomers are also enjoying a range of other activities including walking, gardening, swimming and playing team sports.”

“The most important thing for all Australians, no matter what their age, is to find activities that they love to do.”

Editor's note: The 'Baby Boom' generation is considered as those individuals born in the period from the end of the Second World War (1946) and 1960 or 1964, depending on definitions.

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