Priava launches flagship cloud solution to simplify event and venue bookings

International venue and event management software company Priava has launched its new flagship Cloud product.

The new Cloud based Priava solution helps simplify the management of event and venue bookings, making them more streamlined and profitable. Priava can be used to manage and operate venues, track sales and enquiries and formulate optimal room configurations for large and small organisations.

Speaking at a launch event in Sydney, Priava Chairman and Founder Michael Scroop explained "after 15 years of growth and development, Priava is truly an international company with operations and customers in Asia and several countries across Europe.

"Our latest product Priava is the focal point of our ambitious growth plans for the company and highlights the commitment to offer our customers from the government and education sector as well as the entertainment, sporting and cultural industry a world-class user experience."

Based on a Software-as-a-Service (SaaS) based platform from Oracle, customers worldwide will be able to access Priava securely through the Cloud online. Compared to an on-premise model, the Cloud based Priava will offer a 50% reduction in costs and almost 60% in productivity savings.

Priava Chief Executive James Pegum states "we believe Priava will set the standard of usability, technology and functionality in the venue and events software market globally. It will also strengthen and centralise how our services are delivered to customers across the globe, including key growth markets in APAC, EMEA and Latin America.

"We want Priava to become synonymous with quality solutions as we create further improvements to our cloud based venues and event management solution. "

The company currently has a strong and wide ranging customer base in Australia including Sydney Olympic Park, The Powerhouse Museum, RMIT University and Luna Park. Priava's international clientele includes the Williams Formula One Team, Liverpool Football Club, Institute of Directors and The Royal Botanic Gardens Kew.

Pegum adds "Priava is based on a foundation of cutting-edge user experience and technology, now fully deliverable with ease through the cloud. Priava can be accessed in any language, easing the complexity of the booking process and making it faster and more cost effective for our customers.

"The new product will be a key milestone to strengthening our global venue management solutions strategy ensuring that our customers will benefit from a functional, robust and secure application."

Previously known as Parrimark Technology, Sydney-based Priava employs 30 full-time staff globally and 20 full-time contractors. For over 15 years now, it has specialised in the development of software for venue and event management.

The launch event at Sydney's Dawes Point was attended by the Simon Crean, Minister for Regional Australia, Regional Development and Local Government and Minister for the Local Arts.

For more information on Priava call 02 8383 4333 (in Australia) or +44 (0)845 0744 250 (United Kingdom), E: admin.au@priava.com, www.priava.com